導(dǎo)語：　很少有人喜歡在公共場合演講，原因是我們都怕出洋相，越是重要的演講心里越恐慌。但是你不必緊張兮兮的。演講其實(shí)很容易。

　　Speaking in public is most people s least favoritething. the reason is that we re all afraid of makingfools of ourselves. The more important the speech,the more frightened we become.

　　But stop biting your finger-nails. Public speakingis easy. It s just plain talking, and you talk all thetime. Although I m basically shy(honest!), I ve beenmaking speeches and talking on radio and televisionfor more than 30 years, and I can tell you that publicspeaking is not a “gift” like musical talent or being able to draw. Anybody who can talk canspeak in public. Here are some of the lessons I have learned:

　　Keep it simple.

　　Your audience2 is going to come away with one or two of your main ideas. One or two. Notten or 20. If you can t express in a sentence or two what you intend to get across3, then yourspeech is not focused well enough. And if you don t have a clear idea of what you want to say,there s no way your audience will.

　　Get organized.

　　No matter how long or short your speech, you ve got to get your ducks in a row—how youre going to open, what major points you want to make and how you re going to close.

　　When I do a radio or TV piece, I often write the last sentence first. When you know whereyou re headed, you can choose any route to get there. A strong close is critical4: the lastthing you say is what your audience will most likely remember.

　　Keep it short.

　　the standard length of a vaudeville5 act was 12 minutes. If all those troupers6 singingand dancing their hearts out couldn t go on longer without boring the audience, what makesyou think you can?

　　演講其實(shí)很簡單

　　很少有人喜歡在公共場合演講，原因是我們都怕出洋相，越是重要的演講心里越恐慌。

　　但是你不必緊張兮兮的。演講其實(shí)很容易。演講就跟平常說話差不多，大家天天都在說話。我這個(gè)人盡管骨子里很害羞(這是實(shí)話!)，但卻在廣播電視節(jié)目里講了30多年，說了30多年?？梢赃@么跟你說，演講跟音樂才華和繪畫能力不一樣，不靠“天賦”。只要會(huì)說話就能演講。這里談?wù)勎易约旱膸c(diǎn)經(jīng)驗(yàn)。

　　要簡單明了

　　別人聽你講話，總會(huì)記住你的一兩個(gè)要點(diǎn)。一兩點(diǎn)，不是一二十點(diǎn)。如果一兩句話不能把你想說的意思表達(dá)出來，那說明你說話的重點(diǎn)不夠突出。如果連你都不知道自己想說什么，怎么能指望別人聽明白呢?

　　要有條理

　　說話長也好，短也好，必須井井有條——開始說什么，主要想談哪幾點(diǎn)，最后怎么收尾。

　　我做廣播電視節(jié)目的時(shí)候，常常先把最后一句話寫好。一旦你知道了目標(biāo)，路徑就可以任你挑選了。關(guān)鍵是收尾要有力：最后說的話別人可能記得最清楚。

　　話不宜長

　　一個(gè)雜耍節(jié)目的標(biāo)準(zhǔn)長度是12分鐘。如果這些演員盡情歌舞超過12分鐘都會(huì)讓觀眾厭倦的話，你說你還能怎么樣呢?