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商業(yè)計劃書范例

時間: 澤燕681 分享

商業(yè)計劃書范例

  接下來小編為大家整理了商業(yè)計劃書范例,希望對你有幫助哦!

  一、生產(chǎn)分析

  這部分主要包括以下內(nèi)容:

  1. 新產(chǎn)品的生產(chǎn)經(jīng)營計劃;

  2. 公司現(xiàn)有的生產(chǎn)技術(shù)能力;

  3. 品質(zhì)控制和質(zhì)量改進能力;

  4. 現(xiàn)有生產(chǎn)設(shè)備或?qū)⒁徶玫纳a(chǎn)設(shè)備;

  5. 改進或購置生產(chǎn)設(shè)備的成本;

  6. 現(xiàn)有的生產(chǎn)工藝流程

  研發(fā)階段,例如:

  Much of the time and effort at (Company) during the past XXX year period has been spent on research and XXX product/process development.

  生產(chǎn)制造,例如:

  The process used to produce (product) begins with XXX (full description).

  產(chǎn)品性能,例如:

  The acquisition cost for land and improvements is $XXX which will be allocated in XXX increments.

  關(guān)于設(shè)備,例如:

  This equipment is used in the processes as described and configured above to ensure yield, lead-time, and costs are sufficient to provide projected gross margin.

  二、市場策略

  市場營銷策略極富挑戰(zhàn)性,投資者希望了解公司的產(chǎn)品從生產(chǎn)到大最終用戶手中的全過程,因此這部分應該包括以下內(nèi)容:

  1. 營銷機構(gòu)和營銷隊伍;

  2. 營銷渠道的選擇和營銷網(wǎng)絡(luò)的構(gòu)建;

  3. 廣告策略和促銷策略;

  4. 價格策略;

  5. 市場滲透與開拓計劃;

  6. 市場營銷中意外情況的應急對策等。

  價格制定策略,例如:

  The prices for our products /services are determined first and foremost by XXX (competition, costs, suppliers, manufacturers, package deals).

  關(guān)于折扣,例如:

  We can take advantage of volume purchases by XXX.

  關(guān)于直銷,例如:

  The majority of sales will be through direct sales by the (Company) sales staff. (Company) anticipates hiring XXX additional sales representatives to (cover additional territories, retailers, distributors, markets, sell specific products /services).

  銷售渠道,例如:

  By operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reasonable pace and obtain excellent sales results.

  關(guān)于顧客服務,例如:

  Another service to add value is to provide warehousing of customer inventory. This allows us to book larger orders and provide faster order response.

  三、市場分析

  這部分內(nèi)容包括行業(yè)分析、市場分析和競爭分析。行業(yè)分析包括企業(yè)所在行業(yè)概述、對行業(yè)發(fā)展方向的預測、對驅(qū)動因素的分析。市場分析的核心內(nèi)容是在市場細分的基礎(chǔ)上確定目標市場。要讓投資者了解市場的規(guī)模有足夠大的贏利空間和發(fā)展空間;知道市場有良好的發(fā)展前景,即所確定的目標市場在未來將會長生不衰。競爭分析中要對全部競爭產(chǎn)品及競爭廠家作出描述與分析。尤其要分析這些競爭對手所占有的市場份額、年銷量與銷售收入,以及他們的財務實力。此外還要對自己產(chǎn)品所具有的優(yōu)勢作分析,對未來市場變化趨勢作預測。

  介紹目標顧客購買的原因,例如:

  It is easy to understand why the principal buying motives are XXX because XXX.

  介紹項目標顧客的特點,例如:

  Young Married Couples

  Age: 35-55

  Income: Medium to high

  Sex: Male or Female

  Family: Married or no children

  Geographic: Suburban

  Occupation: White collar

  Attitude: Early adapters

  描述產(chǎn)品的競爭優(yōu)勢,例如:

  The ability to XXX (what it can do) is unique to this product/service, and our research indicates that its performance is superior to anything else on the market today.

  對競爭產(chǎn)品做對比,例如:

  Companies with competitive products/services in this market are XXX. XXX (competitor) products only operate in a XXX (limited, etc.) way.

  四、組織結(jié)構(gòu)

  投資者考察企業(yè)時,管理是最為重要的因素。沒有一支優(yōu)秀的管理團隊和有效的組織模式,科技成果不可能和資本很好結(jié)合創(chuàng)造現(xiàn)實的生產(chǎn)力。一般需要介紹的管理人員有:總裁、常務副總裁、人事部總監(jiān)、營銷副總裁、財務副總裁、生產(chǎn)部總監(jiān)。對每一位關(guān)鍵人員用文章一個段落的篇幅進行描述就可以。介紹組織結(jié)構(gòu)時要注意以下問題:

  1. 主要管理人員和專業(yè)人員的發(fā)展路徑是怎樣的?他們具有哪些技能?

  2. 公司未來的組織機構(gòu)是怎樣的?

  3. 誰將成為部門領(lǐng)導者?

  4. 在哪些領(lǐng)域的管理應該加強?

  5. 報酬機制如何?

  團隊結(jié)構(gòu)介紹,例如:

  Of the XXX people who make up the development staff, there are XXX founders who hold the following positions:

  XXX, President

  XXX, Vice President of Finance

  XXX, Vice President of Marketing

  XXX, Vice President of Sales

  XXX, Vice President of Engineering

  XXX, Vice President of Research

  XXX, Vice President of Operations

  XXX, Director of Marketing

  XXX, Manager XXX Development

  XXX, Corporate Attorney

  管理人員描述,例如:

  XXX, President

  XXX Degree, University of XXX

  XXX’s professional experience includes many different areas in the XXX industry.

  人力資源需求,例如:

  (Company) development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions.

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