商貿(mào)英語教程
下面是學習啦小編整理的商貿(mào)英語教程,希望對大家有幫助。
基本信息
ISBN:10位[7504451541]13位[9787504451545]
出版社:中國商業(yè)出版社
作 者:王吉良 主編
書 名:商貿(mào)英語教程
出版時間:2005-1-1
定 價:¥29.50元
內容提要
本教材共分十章,內容涵蓋貿(mào)易經(jīng)濟基本概念、管理過程、生產(chǎn)經(jīng)營、人力資源、市場營銷、商品配送、財政、金融、稅收、證券、保險、會計、國際貿(mào)易等諸多方面。課文內容全部選自英文原版,文字規(guī)范,概念準確,表述地道,系統(tǒng)性強,課文既包含豐富的專業(yè)知識,又涉及大量的專業(yè)詞匯,且難度適中,專業(yè)特色明顯。
本教材除主課文外,每課課后均配有專業(yè)詞匯表作為本課語言學習重點。課后的填空練習主要針對課文篇章理解設計,專業(yè)術語與專業(yè)知識同時兼顧。英漢和漢英專業(yè)術語和段落互譯練習旨在幫助學生提高專業(yè)方面的書面交際能力。為擴大閱讀量,每課中還配有一篇獨立的補充材料,由學生課下閱讀。
目錄
UNTI1BUSINESSANDECONOMICSYSTEMS
BUSINESSBASICS
DEMANDANDSUPPLY
FORMSOFBUSINESSORGANIZATION
ECONOMICSYSTEMS
MACROECONOMICGOALS
PERFORMANCEOFECONOMICSYSTEMS
UNIT2MANAGERIALPROCESS
MANAGEMENTANDTHEWORKOFMANAGERS
MANAGERIALFUNCTIONS
MANAGEMENTBYOBJECTIVES
UNIT3PRODUCTIONANDOPERATIONSMANAGEMENT
THEPRODUCTIONPROCESS
PRODUCTIONPLANNING
INVENTORYCONTROL
PRODUCTIONCONTROL
QUALITYCONTROL
PRODUCTIVITY,AUTOMATIONANDCOMPUTERS
UNIT4HUMANRESOURCEMANAGEMENT
THEORIESRELATEDTOHRMANAGEMENT
THEHUMANRESOURCEFUNCTION
HUMANRESOURCEPLANNING
EMPLOYEERECRUITMENTANDSELECTION
EMPLOYEETRAININGANDDEVELOPMENT
PERFORMANCEEVALUATIONANDCAREERDEVELOPMENT
EMPLOYEECOMPENSATION
FRINGEBENEFITSANDEMPLOYEESERVICES
PROMOTIONS,TRANSFERSANDSEPARATIONS
UNIT5MARKETINGMANAGEMENT
MARKETINGMIX
SEGMENTINGTHETARGETMARKET
MARKETINGRESEARCH
PRODUCT
BRANDING
PACKAGING
PRICING
UNIT6DISTRIBUTIONANDPROMOTION
DISTRIBUTIONCHANNELS
WHOLESALING
RETAILING
PROMOTION
ADVERTISING
PERSONALSELLING
SALESPROMOTIONS
PUBLICRELATIONS
UNIT7MONEY,BANKINGANDTAXATION
MONEYANDMONETARYSYSTEM
THEU.S.FINANCIALSYSTEM
THEU.S.BANKINGSYSTEM
FUNCTIONSOFTHEU.S.BANKINGSYSTEM
THEFEDERALRESERVESYSTEM
NEWDIRECTIONSINBANKING
TAXATION
TYPESOFTAXES
SECURITIES
UNIT8SECURITIESANDINSURANCE
UNIT9ACCOUNTING
UNIT10INTERNATIONALBUSINESS
主要參考書目