如何寫商業(yè)計(jì)劃書概述
如何寫商業(yè)計(jì)劃書概述
尋找資金有竅門,惟有好的商業(yè)計(jì)劃書。從本期開(kāi)始,將每月推出“如何撰寫商業(yè)計(jì)劃書”。 書寫好的商業(yè)計(jì)劃書的過(guò)程是一個(gè)艱苦的過(guò)程。你可以通過(guò)這個(gè)過(guò)程更詳細(xì)、更真實(shí)地了解本企業(yè)的運(yùn)作過(guò)程,對(duì)企業(yè)的各個(gè)階段的發(fā)展計(jì)劃更加了如指掌,對(duì)企業(yè)未來(lái)的發(fā)展成竹在胸。
如何寫商業(yè)計(jì)劃書概述
概述是整個(gè)商業(yè)計(jì)劃的第一部分,相當(dāng)于整個(gè)商業(yè)計(jì)劃的濃縮,使整個(gè)商業(yè)計(jì)劃的精華所在。一般將概述放在最后書寫,頁(yè)數(shù)應(yīng)控制在2頁(yè)以內(nèi)。
概述應(yīng)包括的基本內(nèi)容有:
企業(yè)的宗旨,例如:
In 2007, ABC Corporation was created to...
Now, ABC Corporation is at a point where…
背景介紹,例如:
For many years people have…
The condition of the industry today is such that…
產(chǎn)品或服務(wù)及市場(chǎng)競(jìng)爭(zhēng)情況,例如:
We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…
企業(yè)目標(biāo),例如:
Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…
管理團(tuán)隊(duì)和管理組織,例如:
Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…
市場(chǎng)策略,例如:
The fundamental thrust of our marketing strategy consists of…
財(cái)務(wù)狀況和計(jì)劃,例如:
In 5 years we will have… and our investors will be able to…
結(jié)論,例如:
ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…