寶潔公司簡(jiǎn)介英文
寶潔公司簡(jiǎn)介英文
寶潔總部位于美國(guó)俄亥俄州辛辛那堤市。公司是世界上市值第6大公司，世界上利潤(rùn)排名第14的公司。下面是學(xué)習(xí)啦小編給大家整理的寶潔公司簡(jiǎn)介英文，供大家參閱!
寶潔公司簡(jiǎn)介
Procter & Gamble (P & G [1]) is headquartered in Cincinnati, Ohio.
Nearly 110,000 employees worldwide. In 2008, Procter & Gamble is the world's sixth-largest company, the world's profit ranked 14th company. It is also the tenth most prestigious company in Fortune 500. June 08, 2008 The J. M. Smucker Company and Procter & Gamble signed an agreement that Procter & Gamble shareholders will acquire approximately 53.5% stake in Smucker by way of tax-free M & A.
寶潔公司公司歷史
Procter & Gamble (Procter & Gamble) was founded in 1837, is the world's largest consumer goods company. The nature of the company: joint - stock system. The company is headquartered in Cincinnati, Ohio, with nearly 110,000 employees worldwide. P & G has a high profile in the daily chemical market. Its products include shampoo, hair care, skin care products, cosmetics, baby care products, women's hygiene products, medicine, food, beverages, fabrics, home care, personal cleaning supplies and batteries Wait.
A brand overview
Founded in 1837, Procter & Gamble is one of the world's largest consumer goods companies. For the fiscal year 2003-2004, the company had annual sales of $ 51.4 billion. In the "Fortune" magazine named the world's 500 largest industrial / service enterprises, ranked 86th. Procter & Gamble has nearly 100,000 employees worldwide and has factories and subsidiaries in more than 80 countries. More than 300 brands of products are sold in more than 160 countries and regions, including fabric and home care, hairdressing, baby and Home care, health care, food and beverages.
The corporate brand in the World Brand Lab (World Brand Lab) prepared by the 2006 "World Brand 500" list ranked thirty-seventh in the "Barron Weekly" published in 2006 the world's 100 large companies are respected Ranking third in the rankings. The company in 2007, "Fortune" the world's top 500 companies ranked seventh in the rankings. The European Union on April 13, 2011 on the chemical giant Procter & Gamble and Unilever company punished by 315.2 million euros (about 456.7 million US dollars) fine, on the grounds that the two multinational companies jointly manipulate the European market price of detergent.
寶潔公司寶潔介紹
Build time
1837 headquarters in Cincinnati, Ohio, USA
Sales of $ 51.4 billion (2003-2004) profit of $ 6.48 billion (2003 - fiscal year 2004) distribution of more than 80 countries, the product sales of more than 160 countries
Product type fabric and home care, hairdressing beauty, baby and home care, health care, food and beverage.
Brand about 300 employees about 127,000
Chairman and Chief Executive Officer Leifu Li Global Technology Center 28
Holding more than 29,000 patents
Customer Business Development: First - line sales department, directly with Carrefour, Wal - Mart and other supermarkets business;
Market Research Consumer & Market Knowledge: Careful study of customers and markets, provision of data and analysis decision support;
External Relations & Legal: Responsible for public relations and brand image management;
Finance & Accounting: Maximize the interests of shareholders;
Human Resources: Create and maintain business growth and competitive advantage through staff, organization, systems, culture;
Information & Decision Solutions: Provide decision support based on data and information systems;
Marketing: responsible for brand promotion and marketing;
Product Supply: Responsible for production and logistics, to ensure that the right time to the right product to the correct location;
Research & Development: Responsible for product development and innovation.
Design: To build the core value of the brand needs of the product brand design and a variety of international event design.
寶潔公司企業(yè)記事
August 18, 2010 Procter & Gamble P & G's largest R & D center was established in Beijing, Beijing Procter & Gamble Technology Co., Ltd. Shunyi Tianzhu Industrial Park, the opening ceremony of the new opening, P & G world's six major R & D center, one of the six R & D center officially announced the completion. R & D center and category in terms of scale, the Beijing R & D center in the six centers in the first place, even more than the P & G in the United States "base camp."
January 2010 Ma Ruibo was elected chairman (1980-2003)
P & G celebrates the 170th anniversary of Porsche China in 2008. P & G and Gillete's business to complete the basic integration, when P & G global sales of up to 83.5 billion US dollars, net profit of 12 billion US dollars. Earnings per share increased by 20% (up to $ 3.64), $ 1 billion to 24 brands.
In 2005, Procter & Gamble acquired Gillette, which opened the market for men's shaving products and the largest acquisition in Procter & Gamble's history.
2003 Olay became the 13th anniversary of P & G's sales of more than $ 1 billion brand Procter & Gamble acquired Weina.
P & G celebrates its 165th anniversary in 2002. Leifu Li was elected chairman. P & G has 12 years of sales of over $ 1 billion brand
In 2001, Procter & Gamble acquired the Icahl series from Squibb. Icahl is the global leader in hair coloring and hair care, with annual sales of $ 1.6 billion.
In 2000, Mr. Lei Fu Li was elected as the company president and chief executive officer. Procter & Gamble Introduces reflect. Com, an interactive online business beauty company. US FDA has adopted a new drug to prevent osteoporosis - Actonel. Procter & Gamble as the inventor will co-market this new drug with Aventis Pharmaceutical Group.
In 1999 the company's former chief executive officer, Mr. Dek Jacobs, was appointed chairman, president and chief executive officer. The company acquired lams company, began to enter the pet health and nutrition products. Lams is a leading company in the high-end pet food industry, and the company acquired Recovery Engineering, and developed the PUR brand water filtration system using the company's technology in water treatment.
1998 Procter & Gamble Olean new plant put into operation. Procter & Gamble Company 2005 institutional reform program began to implement. Procter & Gamble has become a true transnational enterprise, operating in more than 70 countries around the world, selling products in more than 140 countries and regions.
In 1997, Procter & Gamble acquired Tambrands and its world-renowned brand, Tampax, to expand its women's hygiene market. Procter & Gamble and Hearst Marion Roussel signed a global agreement to co-market Actonel-Procter & Gamble's new bone health care drug.
1996 Procter & Gamble launched a non-calorie edible oil-Olean, for a variety of salty snacks. Olean is accredited by the US Food and Drug Administration.
In 1995, Mr. Bai Bo was elected as the company's ninth chairman and chief executive officer, and Mr. Dek Jacobs was elected as the company's first chief executive officer. The company began to use four regional organizations to manage global business. Procter & Gamble has been awarded the National Technology Medal by the US government - the highest honor awarded by the United States for technological achievements.
From 1993 to 1994, P & G developed more joint ventures in China and established four companies and five production bases. P & G re-enters the South African market. P & G was awarded the "Opportunity 2000" award from the US Department of Labor. This is an annual award, encourage businesses to provide fair employment opportunities, the establishment of a wide range of staff.
P & G sales in 1993 exceeded $ 30 billion. In the history of the company, the sales of the international division exceeded 50% of the total for the first time. In Kobe, Japan, Japan's headquarters and technology development center completed.
In 1992, P & G re-launched the original Richardson-Vicks Pantene-Pro-V (Pantene) brand. This brand quickly became the fastest growing shampoo product in the world.
1991 Procter & Gamble purchased Max Factor and Betrix to further expand the company's cosmetics and perfume business. Procter & Gamble bought the Czech Republic's Rakona, the first branch in Eastern Europe. In the same year, in other Eastern European countries such as Hungary, Poland and Russia to set up branch offices.
1990 Procter & Gamble bought Shulton's Old Spice product line to expand the men's personal care products business. Spic and Span Pine are packaged in 100% recyclable plastic to win the DuPont International Packaging Award for the company.
In 1989, P & G bought Noxell and its Cover Girl, Noxzeme and Clarion brands, into the cosmetics and spices business. Procter & Gamble has recruited local university graduates for the first time in China.
In 1988, Procter & Gamble established a joint venture in China, Guangzhou P & G Co., Ltd. was incorporated. This is the first company in the world's largest consumer market.
In 1987, P & G founded the 150th anniversary, the company in the "Fortune magazine" global top 500 enterprises ranked in the ranks of the world's top 50 enterprises, and is the top 50 companies in the history of the longest Two companies. P & G acquired the European Blendax range of products, including Blend-a-med and Blendax toothpaste. This is the largest international takeover in the history of the company.
In 1986, P & G pioneered a new technology that enabled consumers to use both shampoo and conditioner products to clean and care for both hair. Pert Plus, also known as Rejoice Rejoice Shampoo Quickly became one of the world's leading Shampoo Shampoo brands.
In 1985, Procter & Gamble bought Richardson Vicks to expand into the market for health care products. The company also purchased Mefumucil, Dramamine and Icy Hot three brands, becoming the largest non-prescription retail pharmaceutical manufacturer.
In 1983, Procter & Gamble launched a quality women's personal hygiene products, Always, also known as Whisper, which became a leading brand in the global market for similar products in 1985.
1980 sales exceeded 10 billion US dollars. P & G 150 years Daqing soon, the company has been prepared for the rapid development. P & G has developed into one of the nation's largest multinational companies. By acquiring Norwich Eaton Pharmaceuticals (1982), Rechardson-Vicks Inc. (1985), the company was active in the personal health care industry; by the late 1980s and early 1990s acquired Noxell, Silk Buddha, Ellen Betrix, Procter & Gamble in Cosmetics and The spice industry plays an important role.
In 1972 the company researchers found how to softener into a non-woven fabric, which can make clothes in the clothes machine supple. The result of this study is the launch of the Bounce brand. It quickly became second only to Downy brand's second largest fabric softener.
In 1973, P & G acquired Nippon Sunhome, Japan, and began manufacturing and selling its products in Japan.
In 1963, Procter & Gamble acquired J.A. Folger & Co. to enter the coffee market. The European Technology Center was completed in Brussels.
1961 P & G's first new product: baby diapers "Pampers" launched. The company opened a branch in Saudi Arabia in the Middle East.
1960 American Dental Association confirmed "Crest" is "anti-caries toothpaste", Crest's sales by leaps and bounds. Procter & Gamble set up an office in Frankfurt, Germany, employing 15 employees. Three years later, Germany's first factory put into operation. P & G launches the company's first fabric softener: Liquid Downy.
In 1957, Procter & Gamble acquired Charmin Paper Milk, which made Bounty Tissue and Sanitary Napkin, to enter the consumer paper business.
In 1955, P & G launched Crest toothpaste, the first toothpaste that was fluorinated and clinically proven to prevent dental caries.
In 1954, Procter & Gamble leased a laundry powder production facility in Marseille, France, and began to develop business in continental Europe.
In 1952, Procter & Gamble set up a new research center in Cincinnati, the first research center dedicated to future technology development.
In 1948 P & G established the first company in Latin America in Mexico. The company set up an international division to manage the company's growing international business.
1946 "laundry miracle" ---- Tide (Tide) launched. After a year of trial marketing, it was officially launched in the United States, Tide adopted a new formula, washing effect than all other products on the market were good. Excellent washing effect and reasonable price to make Tide in 1950 to become the first US detergent brand. The company also launched the Prell shampoo.
In 1946, Procter & Gamble launched Tide. This is the company following the first release of the most important new products. The first Fluoride Toothpaste Crest was certified by the first American Dental Association and soon became the premier toothpaste brand. Procter & Gamble invented the disposable baby diaper, launched in 1961 to help Pucai. The company's original business strength has been strengthened, and began to enter the food and beverage market - the most important move is the 1961 acquisition of Folger's coffee, launched the first fabric softener - Downy. P & G began to set up branch offices in Mexico, Europe and Japan. By 1980, Procter & Gamble had operations in 23 countries around the world, with sales approaching $ 11 billion and profits up 35 times over 1945.
In 1937, the 100th anniversary of the creation of P & G, with annual sales of $ 230 million.
In 1935, Procter & Gamble bought the Philippine manufacturing company, in the Far East to establish the first operation of institutions, to the international development of large companies.
In 1934 P & G launched Drene: the first synthetic shampoo.
In 1933 by the Procter & Gamble broadcast radio series "Ma Perkins" broadcast in the country, popular. The company then sponsored more "soap operas". "Soap opera" loyal audience also become a loyal user of P & G products. P & G pioneered the introduction of synthetic detergent Dreft.
In 1931 P & G's brand management system sprouted in the late 1920s. By 1931, the company created a special marketing agency, by a group of specialized personnel responsible for the management of a brand, and there is competition between the brand. This system makes each brand has an independent marketing strategy, thus, P & G's brand management system was officially born.
In 1930, Procter & Gamble bought Thomas Hedley Ltd. in the UK to establish its first overseas branch. Fairy Soap is Thomas Hedley's main product.
In 1926, Procter & Gamble followed the introduction of Camay Soap, the company has two competing brands, which is the prototype of the brand management system.
In 1924, P & G set up a market research department to study consumer preferences and buying habits, one of the earliest market research departments in industrial history.
In 1923 P & G tried to adopt the new media - radio. The company sponsors national cooking programs in the name of Crisco, making it one of the first companies to use radio advertising.
1919-1920 wholesalers quarterly purchase of Procter & Gamble products led to the instability of production needs and factory layoffs. P & G announced the implementation of new measures: direct sales of products to retailers, and hired 450 sales staff.
In 1919 the company's articles of incorporation "the company and the interests of employees solidarity" clause.
1917 - 1918 P & G began to actively recruit researchers, and the first day of eight hours of work.
In 1915, P & G set up production facilities for the first time outside the United States: the Canadian production plant has 75 employees, producing ivory soap and Crisco baking oil. Procter & Gamble implements a national sick retirement insurance system.
In 1911 P & G launched the first pure botanic baking oil Crisco. Crisco offers consumers a healthier and more affordable cooking option than animal oils.
1909 TV launched in the United States only five months later, Procter & Gamble launched its first TV commercial (ivory soap), broadcast in the first broadcast of the baseball game broadcast.
In 1904, in order to meet the growing domestic market demand, Procter & Gamble began to set up factories in Cincinnati.
In 1896 the company hired the famous artist to design "ivory" lady and "ivory" baby image to attract public attention, which became the history of soap manufacturers made the first color print ads.
In 1892, P & G formally implemented employees to subscribe for the company's share system.
In 1890, P & G established an analytical laboratory at the Ivorydale facility to research and improve the soap manufacturing process, one of the earliest product development research laboratories in the history of American industry. In 1945, Procter & Gamble had become a nearly $ 350 million company. P & G products are popular in the United States and Canada. At the same time the company through the acquisition of England's Thomas Hedley Co., Ltd., began to expand overseas business.
In 1890, Procter & Gamble sold more than 30 different types of soap, including ivory soaps. Creative advertising, including in the national magazine published in the color of advertising so that more consumers know Procter & Gamble products, the growing demand for P & G soap. The company began to set up factories outside Cincinnati, first of all in Kansas City, Kansas City set up factories. And then set up factories outside the United States. The first factory outside the United States is located in Ontario, Canada.
P & G's marketing strategy is also groundbreaking, including sponsorship of "soap operas" on the radio, distribution of product trials, and promotional bonuses.
In 1887 P & G pioneered the earliest US profit sharing system.
Ivorydale factory put into operation in 1886.
1885 P & G first Saturday afternoon without work and staff can still pay the welfare measures.
In 1882 P & G first invested 11,000 US dollars to print advertising in the country to promote Ivory (ivory) soap. Through a magazine called "independent".
1879 founder of the son: JAMES NORRIS GAMBLE and a chemist, together to develop a quality and imported olive soap, and the price is moderate, the color of white soap. Another founder of the son: HARLEY PROCTER for this soap called "ivory" soap.
In 1859, after the creation of the company twenty-two years, P & G annual sales for the first time more than 1 million US dollars, the company developed eighty people.
1850 "Xingyue Qihui" logo in the 1850s become the company's informal trademark. In the 1960s, Xingyue logo appeared on all company products as well as to and from documents. Due to the invention and use of the lamp, the company terminated the production of candles in the 1920s.
In 1837, although England immigration William Poket (WILLIAM PROCTER) and Irish immigrants James Gan (JAMES GAMBLE) bent on seeking opportunities for development in the western United States, but because of objective reasons in the city of Cincinnati. William began to engage in the manufacture of candles business, James began to learn to create candles. If not because they happened to marry two sisters, the two men may never come together. Their father-in-law persuaded two son-in-law to become partners. On April 12, 1837, they began to co-produce and sell soap and candles. On August 22, both parties contributed $ 3,596.47, formally established a partnership and signed a partnership contract on 31 October. The first production plant and office is located in Cincinnati.
1837 is not a prime time to start a business. Although Cincinnati is a bustling commercial center, but then the United States is suffering from the financial crisis. There are hundreds of banks nationwide collapse, the economic crisis enveloped the country.
However, PROCTER and GAMBLE the two founders, resolutely decided to start their own business.
P & G China
Procter & Gamble Company was founded in 1837, is the world's largest consumer goods companies. Every day, around the world, Procter & Gamble products and three hundred and more countries and regions around the world, consumers took three billion in intimate contact.
In 1988, Procter & Gamble set up its first joint venture, Guangzhou P & G Co., Ltd. in Guangzhou, and began its history of China's business development. P & G Greater China is headquartered in Guangzhou, Guangzhou, Beijing, Shanghai, Chengdu, Tianjin, Dongguan and other places with a number of branches and factories, the total number of employees more than 6,300 people in China, the total investment of more than one billion US dollars.
Over the past two decades, P & G's business in China has made rapid development, mainly in:
Established a leading brand
Procter & Gamble is China's largest consumer goods company, Greater China annual sales of more than two billion US dollars. Haifei Si, Rejoice, Shu skin good, Olay, Pampers, Tide and Gillette and other brands in their respective areas of products are in a leading market position.
The business has maintained a strong growth
China P & G is one of the fastest growing regional markets for P & G's global business. P & G Greater China sales have been ranked second in the global market for P & G, sales have also been among the top five.
Established an excellent organizational structure
In P & G Greater China, more and more Chinese employees play an important management position, Chinese employees accounted for more than 98% of the total number of employees, P & G Greater China has become the P & G other markets talent output.
Commitment to model corporate citizenship
P & G has paid more than $ 54 million in donations to China's public welfare undertakings for education, health and disaster relief. For example, Procter & Gamble donated RMB 24 million to Hope Project in 1996-1995, and built 100 Hope Primary Schools in 27 provincial administrative regions across the country. It is one of the largest companies in China with the largest number of primary schools in China The
Personnel turbulence
In 2012, Procter & Gamble announced the departure of P & G, which had already served for 21 years.
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