TCL公司簡介英漢對(duì)照
TCL公司簡介英漢對(duì)照
TCL集團(tuán)股份有限公司創(chuàng)立于1981年，是全球化的智能產(chǎn)品制造及互聯(lián)網(wǎng)應(yīng)用服務(wù)企業(yè)集團(tuán)。下面是學(xué)習(xí)啦小編給大家整理的TCL公司簡介英漢對(duì)照，供大家參閱!
TCL簡介
TCL Group Co., Ltd. was founded in 1981, is a global intelligent product manufacturing and Internet application services enterprise group. (Thailand) Co., Ltd., engaged in the production of audio tapes, and later extended to the telephone, television, mobile phones, refrigerators, washing machines, air conditioners, small appliances, LCD panels, the first batch of 13 joint ventures in China - TKK Home Appliances (Huizhou) And other fields. Group has more than 80,000 employees, 23 R & D institutions, 21 manufacturing base, in more than 80 countries and regions with sales agencies, operations in more than 160 countries and regions.
"Fortune" (Chinese version) in Beijing on July 13, 2016 released 2016 China's top 500 list, TCL Group Co., Ltd. in 2016 China's top 500 list (list of companies) ranked 56th.
TCL集團(tuán)股份有限公司創(chuàng)立于1981年，是全球化的智能產(chǎn)品制造及互聯(lián)網(wǎng)應(yīng)用服務(wù)企業(yè)集團(tuán)。其前身為中國首批13家合資企業(yè)之一——TTK家庭電器(惠州)有限公司，從事錄音磁帶的生產(chǎn)制造，后來拓展到電話、電視、手機(jī)、冰箱、洗衣機(jī)、空調(diào)、小家電、液晶面板等領(lǐng)域。集團(tuán)現(xiàn)有8萬多名員工，23個(gè)研發(fā)機(jī)構(gòu)，21個(gè)制造基地，在80多個(gè)國家和地區(qū)設(shè)有銷售機(jī)構(gòu)，業(yè)務(wù)遍及全球160多個(gè)國家和地區(qū)。
《財(cái)富》(中文版)于北京時(shí)間2016年7月13日發(fā)布2016年的中國500強(qiáng)排行榜，TCL集團(tuán)股份有限公司在2016年中國500強(qiáng)排行榜(公司名單)中排名第56位。
TCL企業(yè)簡介
TCL Group Co., Ltd. is a global manufacturer of intelligent products manufacturing and Internet application services, the overall listing in the Shenzhen Stock Exchange (SZ.000100), which also has four listed companies: TCL Multimedia Electronics (01070. HK), KONE Electronics 01249. HK), TCL Display Technology (00334.HK), Hanlin Hui (835281).
The company was founded in 1981, formerly known as China's first batch of 13 joint ventures - TKK Home Appliances (Huizhou) Co., Ltd., engaged in the production of tapes, and later expanded to telephone, television, mobile phones, refrigerators, washing machines, air conditioners, Small appliances, LCD panels and other fields. Group has more than 80,000 employees, 23 R & D institutions, 21 manufacturing base, in more than 80 countries and regions with sales agencies, operations in more than 160 countries and regions.
In 2015, TCL Group achieved revenue of 104.6 billion yuan, net profit of 3.23 billion yuan. According to IHS Technology latest data and company data, TCL Group in 2015 total sales of 17.84 million units, ranked third in the world; 2015 mobile phone shipments reached 83.55 million units, ranked fifth in the world; Huaxing photoelectric glass Substrate 192 million, LCD TV panel global sales ranked sixth. 2016, TCL brand value of 76.569 billion yuan, for 11 consecutive years reelected China's first brand of color TV industry.
In order to achieve the next 100 billion target as soon as possible, TCL Group in the beginning of 2015 to develop a "double +" transformation and internationalization of the two-wheel drive development strategy: through the "double +" transformation of the establishment of new business capabilities; through internationalization to improve the global business layout, Enhance overseas market share.
In order to meet the needs of the rapid development of mobile Internet and cross-border competition, the Group in early 2014 put forward the "smart + Internet", "product + service" and "double +" strategic transformation, and industrial structure adjusted to seven major business areas, three Large service business and venture capital and investment business, a total of 11 business segments. The business areas include TCL Multimedia Electronics, TCL Communication Technology, Huaxing Optoelectronics, Home Appliances Industry Group, KONE Electronics, Business Systems Business Group and Parts and Materials Business Group. The service business includes Internet applications and services business, sales and logistics services Group and financial holding group. The new "7 + 3 + 1" structure will open new sectors for the Group's value growth.
TCL is the pioneer of internationalization of Chinese enterprises, exploration began in 1999, has gone through early exploration, cross-border mergers and acquisitions, steady growth of three stages. In recent years, in the face of China's slowdown in economic growth challenges, as well as the national road all the way to bring the opportunity to re-develop the international re-starting the road map. The next few years, the Group will be through the "armed forces linkage, brand leader", continue to consolidate and improve market share in Europe and America, while choosing India, Brazil and other key emerging market breakthroughs, rooted in the local market, the establishment of full value chain competitiveness. Internationalization is the new engine of TCL's future development.
The next five years, the Group is committed to providing users with the ultimate experience of products and services, including smart TV, smart phone sales into the world's top three, the development of ARPU value contribution of 100 million home users and 100 million mobile users.
Enterprise vision: to provide users with the ultimate experience of products and services, so that life is more exciting
Corporate mission: to create value for the user, to create opportunities for employees, to create benefits for shareholders, for the community
Enterprise values: the user first open innovation cooperation to share the integrity of due diligence
Entrepreneurial spirit: professional integrity team innovation
Business strategy: to further improve the product technical capacity, industrial capacity, brand and global ability, the Internet application service capabilities four core competencies, to strengthen the user-centric operation and service capabilities.
TCL always adhering to the "responsibility for the community, do outstanding corporate citizenship" concept, more than 30 years, to promote sustainable development of enterprises at the same time, actively assume social responsibility, in the ecological environment protection, and social welfare and other aspects of insistence on in-depth exploration The
TCL Group adhere to corporate social responsibility mainly includes the following five aspects:
First, the responsibility of the user
Users are TCL survival and development of the fundamental conditions, TCL fully explore and seriously meet the needs of users, for their own and society to create economic and social benefits.
Second, the responsibility of shareholders
TCL in accordance with the requirements of the capital market to continuously optimize corporate governance, strict compliance with the laws and regulations, the implementation of comprehensive innovation.
Third, the responsibility of the staff
Thirty years of development, TCL constantly improve the personnel training and management system, to provide a guaranteed welfare and equal opportunities for development.
Fourth, the responsibility for the environment
TCL in the product of environmental control, energy saving and so on in the forefront of the industry. TCL Group to develop the design of products to implement low-energy products, low-emission innovative ideas, and continue to optimize the environmental management system.
Five, dedicated charity charity
TCL Group in the social welfare and other spare no effort. In 2007, TCL Group Chairman Li Dongsheng and his wife Wei Xue donated the creation of "Huameng Fund", 2008 Huameng Fund set up the first "Huameng class", so far "Huameng class" student model has funded 650 family poverty Students with excellent learning, the total investment in education in the field of funds amounted to more than 6000 million.
June 2012, TCL Foundation was established, is China's consumer electronics industry's first public welfare foundation. Uphold the "for the disadvantaged groups to create education and growth opportunities, to seek community welfare and environmental sustainable development" purposes, and actively participate in the cause of corporate social responsibility in China, in various fields to actively carry out social welfare activities. In October 2013, the TCL Foundation jointly launched the "TCL Hope Project Candlelight Award" by the China Youth Development Foundation. The project plans to invest 25 million yuan for five consecutive years to commend and encourage adherence to the line Of outstanding rural teachers. As of 2016, the country has 1,000 outstanding rural teachers have been commended, each teacher has received bonuses and training support.
Main business sector:
The Company's principal business mainly includes 11 (7 + 3 + 1) business segments, as follows:
1, product business (7 plates): TCL Multimedia Electronics (1070.HK), TCL Communication Technology, Huaxing Optoelectronics, Home Appliances Industry Group, KONE Electronics (1249.HK) 5 industry groups, as well as commercial system business group and parts and Material business group (including TCL Display Technology (0334.HK));
2, service business (3 sections): Internet application and service business headquarters, sales and logistics services business group (including Han Linhui (835281)), and financial holding group;
3, venture capital and investment business group.
The company launched a comprehensive "smart + Internet" transformation and the establishment of "product + service" business model of the "double +" transformation strategy, around the Group three major product lines, to create four service platform to build content providers, service operators, Application developers of the ecological circle, to provide users with information and communication, home entertainment, healthy living, intelligent home all-round solution.
TCL集團(tuán)股份有限公司是全球化的智能產(chǎn)品制造及互聯(lián)網(wǎng)應(yīng)用服務(wù)企業(yè)集團(tuán)，整體在深交所上市(SZ.000100)，旗下另擁有四家上市公司：TCL多媒體電子(01070 .HK)、通力電子(01249. HK)、TCL顯示科技(00334.HK )、翰林匯(835281)。
公司創(chuàng)立于1981年，前身為中國首批13家合資企業(yè)之一——TTK家庭電器(惠州)有限公司，從事錄音磁帶的生產(chǎn)制造，后來拓展到電話、電視、手機(jī)、冰箱、洗衣機(jī)、空調(diào)、小家電、液晶面板等領(lǐng)域。集團(tuán)現(xiàn)有8萬多名員工，23個(gè)研發(fā)機(jī)構(gòu)，21個(gè)制造基地，在80多個(gè)國家和地區(qū)設(shè)有銷售機(jī)構(gòu)，業(yè)務(wù)遍及全球160多個(gè)國家和地區(qū)。
2015年，TCL集團(tuán)實(shí)現(xiàn)營收1046億元，凈利潤32.3億元。根據(jù)IHS Technology最新數(shù)據(jù)及公司數(shù)據(jù)，TCL集團(tuán)2015年共銷售電視1,784萬臺(tái)，位列全球第3位;2015年手機(jī)累計(jì)出貨量達(dá)到8,355萬臺(tái)，位列全球第5位;華星光電投入玻璃基板192萬張，液晶電視面板全球銷量排名第6位。2016年，TCL品牌價(jià)值765.69億元人民幣，連續(xù)11年蟬聯(lián)中國彩電業(yè)第一品牌。
為了盡快實(shí)現(xiàn)下一個(gè)千億目標(biāo)，2015年初TCL集團(tuán)制定了“雙+”轉(zhuǎn)型和國際化的雙輪驅(qū)動(dòng)發(fā)展戰(zhàn)略：通過“雙+”轉(zhuǎn)型建立新的業(yè)務(wù)能力;通過國際化完善全球業(yè)務(wù)布局，提升海外市場份額。
為了適應(yīng)移動(dòng)互聯(lián)網(wǎng)的高速發(fā)展和跨界競爭的需要，集團(tuán)2014年初提出“智能+互聯(lián)網(wǎng)”、“產(chǎn)品+服務(wù)”的“雙+” 戰(zhàn)略轉(zhuǎn)型，并將產(chǎn)業(yè)結(jié)構(gòu)調(diào)整為七大產(chǎn)品業(yè)務(wù)領(lǐng)域、三大服務(wù)業(yè)務(wù)領(lǐng)域以及創(chuàng)投及投資業(yè)務(wù)，共11個(gè)業(yè)務(wù)板塊。其中產(chǎn)品業(yè)務(wù)領(lǐng)域包括TCL多媒體電子、TCL通訊科技、華星光電、家電產(chǎn)業(yè)集團(tuán)、通力電子、商用系統(tǒng)業(yè)務(wù)群和部品及材料業(yè)務(wù)群;服務(wù)業(yè)務(wù)領(lǐng)域包括互聯(lián)網(wǎng)應(yīng)用及服務(wù)事業(yè)本部、銷售及物流服務(wù)業(yè)務(wù)群以及金融控股集團(tuán)。新的“7+3+1”結(jié)構(gòu)，將為集團(tuán)價(jià)值增長打開新扇面。
TCL是中國企業(yè)國際化的先行者，探索始于1999年，已經(jīng)走過早期探索、跨國并購、穩(wěn)步成長三個(gè)階段。近年，面對(duì)中國經(jīng)濟(jì)增速放緩的挑戰(zhàn)，以及國家一帶一路戰(zhàn)略帶來的機(jī)遇，重新制定出集團(tuán)國際化再出發(fā)的路線圖。未來幾年，集團(tuán)將通過“三軍聯(lián)動(dòng)，品牌領(lǐng)先”，繼續(xù)鞏固和提高歐美市場份額，同時(shí)選擇印度、巴西等重點(diǎn)新興市場突破，扎根當(dāng)?shù)厥袌觯⑷珒r(jià)值鏈的競爭力。國際化是TCL未來發(fā)展的新引擎。
未來5年，集團(tuán)致力于為用戶提供極致體驗(yàn)的產(chǎn)品與服務(wù)，其中智能電視、智能手機(jī)銷量進(jìn)入全球前三，發(fā)展有ARPU值貢獻(xiàn)的1億家庭用戶和1億移動(dòng)用戶。
企業(yè)愿景：為用戶提供極致體驗(yàn)的產(chǎn)品與服務(wù)，讓生活更精彩
企業(yè)使命：為用戶創(chuàng)造價(jià)值，為員工創(chuàng)造機(jī)會(huì)，為股東創(chuàng)造效益，為社會(huì)承擔(dān)責(zé)任
企業(yè)價(jià)值觀：用戶至上 開放創(chuàng)新 合作分享 誠信盡職
企業(yè)精神：敬業(yè) 誠信 團(tuán)隊(duì) 創(chuàng)新
經(jīng)營策略：進(jìn)一步提高產(chǎn)品技術(shù)能力、工業(yè)能力、品牌及全球化能力、互聯(lián)網(wǎng)應(yīng)用服務(wù)能力四項(xiàng)核心能力，強(qiáng)化以用戶為中心的營運(yùn)與服務(wù)能力。
TCL始終秉承“為社會(huì)承擔(dān)責(zé)任，做優(yōu)秀企業(yè)公民”的理念，三十余年來，在推動(dòng)企業(yè)持續(xù)發(fā)展的同時(shí)，積極承擔(dān)社會(huì)責(zé)任，在生態(tài)環(huán)境保護(hù)、和社會(huì)公益普及等方面堅(jiān)持深入探索。
TCL集團(tuán)堅(jiān)守企業(yè)社會(huì)責(zé)任主要包含以下五個(gè)方面：
一、對(duì)用戶的責(zé)任
用戶是TCL生存和發(fā)展的根本條件，TCL充分發(fā)掘并認(rèn)真滿足用戶需求，為自身和社會(huì)創(chuàng)造經(jīng)濟(jì)效益和社會(huì)效益。
二、對(duì)股東的責(zé)任
TCL根據(jù)資本市場要求不斷優(yōu)化公司治理，嚴(yán)格遵守各項(xiàng)法律及制度規(guī)范,實(shí)施全面創(chuàng)新。
三、對(duì)員工的責(zé)任
三十多年的發(fā)展中，TCL不斷完善人才培養(yǎng)和管理體系，提供有保障的福利和均等發(fā)展機(jī)會(huì)。
四、對(duì)環(huán)境的責(zé)任
TCL在產(chǎn)品的環(huán)保控制、節(jié)能降耗等方面走在行業(yè)前列。TCL集團(tuán)開發(fā)設(shè)計(jì)的產(chǎn)品貫徹產(chǎn)品低能耗、低排放的創(chuàng)新理念，并持續(xù)不斷進(jìn)行優(yōu)化環(huán)境管理系統(tǒng)。
五、熱忱公益慈善事業(yè)
TCL集團(tuán)在社會(huì)公益等方面不遺余力。2007年，TCL集團(tuán)董事長李東生及夫人魏雪捐資創(chuàng)立“華萌基金”，2008年華萌基金設(shè)立首個(gè)“華萌班”，至今“華萌班”助學(xué)模式已經(jīng)資助了650名家庭貧困但品學(xué)兼優(yōu)的學(xué)生，累計(jì)投入教育領(lǐng)域的資金達(dá)6000多萬。
2012年6月，TCL公益基金會(huì)成立，是中國消費(fèi)電子行業(yè)第一家公益基金會(huì)。秉持“為弱勢群體創(chuàng)造教育和成長機(jī)會(huì)，謀求社區(qū)福祉及環(huán)境可持續(xù)發(fā)展”的宗旨，積極投身于中國企業(yè)社會(huì)責(zé)任事業(yè)，在各個(gè)領(lǐng)域積極開展社會(huì)公益活動(dòng)。2013年10月， TCL公益基金會(huì)聯(lián)合中國青少年發(fā)展基金會(huì)，啟動(dòng)“TCL希望工程燭光獎(jiǎng)”，項(xiàng)目計(jì)劃連續(xù)五年共投入2500萬元，用于表彰和鼓勵(lì)堅(jiān)守在一線愛崗敬業(yè)嚴(yán)守師道的優(yōu)秀鄉(xiāng)村教師。截止2016年，全國已有1000位優(yōu)秀鄉(xiāng)村教師受到表彰，每位教師均得到了獎(jiǎng)金和培訓(xùn)支持。
主營業(yè)務(wù)板塊：
本公司主營業(yè)務(wù)主要包括11(7+3+1)個(gè)業(yè)務(wù)板塊，具體情況如下：
1、產(chǎn)品業(yè)務(wù)(7個(gè)板塊)：TCL多媒體電子(1070.HK)、TCL通訊科技、華星光電、家電產(chǎn)業(yè)集團(tuán)、通力電子(1249.HK)5家產(chǎn)業(yè)集團(tuán)，以及商用系統(tǒng)業(yè)務(wù)群和部品及材料業(yè)務(wù)群(含TCL顯示科技(0334.HK));
2、服務(wù)業(yè)務(wù)(3個(gè)板塊)：互聯(lián)網(wǎng)應(yīng)用及服務(wù)事業(yè)本部、銷售及物流服務(wù)業(yè)務(wù)群(含翰林匯(835281))、以及金融控股集團(tuán);
3、創(chuàng)投及投資業(yè)務(wù)群。
公司全面啟動(dòng)了“智能+互聯(lián)網(wǎng)”轉(zhuǎn)型及建立“產(chǎn)品+服務(wù)”的商業(yè)模式的“雙+”轉(zhuǎn)型戰(zhàn)略，圍繞集團(tuán)三條主要產(chǎn)品線，打造四大服務(wù)平臺(tái)，構(gòu)筑內(nèi)容提供商、服務(wù)營運(yùn)商、應(yīng)用開發(fā)者的生態(tài)圈，為用戶提供信息通訊、家庭娛樂、健康生活、智能家居的全方位解決方案。
TCL發(fā)展歷程
In the reform and opening up more than 30 years, TCL in a poor and white situation in the warehouse start business, in the first ten years (1981 - 1991) to achieve the initial state of the scale of accumulation; feel the stones across the river, TCL with their own courage The history of the practice of interpretation of what is the reform, in 1992-1998 period, TCL on their own in accordance with the laws of the market to explore forward, rapid development with twists and turns of reform, the completion of China's representative manufacturing restructuring, the first to become a modern enterprise system TCL in the period after 1999, to seize the basis of going out, bold breakthrough, through international mergers and acquisitions, suffered setbacks, Jedi rebirth, for the success of the Chinese manufacturing enterprises to achieve high-speed growth of enterprises; TCL layout of the global architecture and competitiveness of the first of its kind, for the Chinese enterprises to go out to accumulate valuable experience.
development stage
TCL's brand road can be divided into three stages.
The first stage: the scale accumulation stage (1981-1991)
This stage, laying the TCL gene: flexible, not dogmatic, pragmatic, not empty talk, bold practice, exploration, innovation; open and transparent; ranging, do not rely on, do not reach out, rely on their own, rely on strict, TCL from the date of birth in-depth bone marrow DNA, in any case will not change.
In 1981, in Huiyang District Machinery Bureau on the basis of electronic, the formation of Huiyang area electronics industry company, began TCL Group's early business.
In 1985, the establishment of Sino-Hong Kong joint venture "TCL Communication Equipment Co., Ltd..
In 1986, TCL trademark in the State Administration for Industry and Commerce trademark registration.
In 1986, the development of China's first hands-free button phone, through the production of identification, the creation of "TCL" brand.
In 1989, TCL telephone production and sales jumped the first in the same industry and has been among the best.
In 1991, set up the first sales branch in Shanghai, and then in Harbin, Xi'an, Wuhan, Chengdu and other places to establish sales offices, become today TCL national sales network prototype.
The second stage: the enterprise high-speed growth stage (1992-1998)
At this stage, TCL gene accumulation of power, creating a miracle of rapid development, with their own courage to practice the interpretation of what is the reform, which is Comrade Xiaoping talked about the stones across the river. Can not learn from their own in accordance with the laws of the market to explore forward, high-speed development with the twists and turns of the reform, the completion of the Chinese manufacturing representative of the restructuring, the first to become a modern enterprise system under the norms of competitive Chinese manufacturing enterprises. TCL in the field of manufacturing this historical achievement, in a sense, can be said to promote the rural household contract system of small village can have a ratio.
In 1992, the development and production of TCL ace large screen color TV, put on the market a hit. At the same time, to start into the CI system, as the domestic implementation of CIS earlier one of the state-owned enterprises.
In 1993, TCL will expand the brand to the electrical field, the establishment of TCL International Electrotechnical (Huizhou) Limited.
In 1993, TCL Electronics (Hong Kong) Limited was established.
In 1993, TCL Communications Equipment Co., Ltd. stock listed on the Shenzhen Stock Exchange, is the first domestic communications terminal products listed companies.
1994, the first to introduce the first domestic cordless phone.
In 1995, TCL Group reorganization, under the "communication", "electronic", "cloud days" three groups.
In 1995, TCL phone by the State Council Development Research Center of Market Economy Institute awarded the "China Phone King" title.
In 1996, TCL Group merged with Hong Kong Lushi company color TV project, to create a state-owned enterprises and the use of state-owned enterprises mergers and acquisitions precedent.
In 1997, TCL Group to adjust the corporate structure, the revocation of three professional groups, restructuring for the TCL Group Co., Ltd..
In 1998, the Export-Import Bank of China and TCL signed the "2 billion yuan export seller credit package of credit agreement" for TCL to open up overseas markets to provide a strong financial support.
The third stage: a global leader (1999 - present)
This stage, TCL on the basis of development to seek self-breakthrough, seize the opportunity to start out, a bold breakthrough. Through international mergers and acquisitions, suffered setbacks, Jedi rebirth, TCL layout for the global structure and competitiveness of the first, for Chinese enterprises to go out to accumulate valuable experience. This is another outbreak of the TCL gene, the courage of the explorer accompanied by loneliness and pain, fighting in the forefront of reform and opening up - the international journey of the cusp. TCL unyielding, become China's advanced one of the typical representative.
In 1999, TCL International Holdings Limited was successfully listed in Hong Kong.
In 1999, TCL spent holding Hanlinhui software industry companies, a large-scale into the information industry.
In 2001, TCL Mobile Communications sales of 1.3 million units of mobile phones, sales revenue exceeded 3 billion yuan, the growth of another important economic growth point for the Group.
In 2002, TCL mobile phone ranked third in the Chinese market, ranked first in domestic mobile phone.
In 2003, TCL Group to 31.9 billion yuan sales revenue ranking China's top 100 electronic information enterprises.
In 2004, TCL Group was listed on the Shenzhen Stock Exchange.
In 2005, TCL TV sales ranked first in the world.
In 2007, TCL TV core technology by the United States National Television Academy Emmy Award, which is the first time in the history of Chinese companies to obtain the award.
In 2008, TCL Group announced its 2007 annual earnings report and removed the "* ST" hat. May 19, "TCL Group" (000100) to return to the Shenzhen 100 Index.
In 2008, TCL won the "China Digital TV Annual International Success Award", "Annual LCD TV Award", "Annual Green Health Product Award" and "Consumer favorite TV brand" Item award.
In 2009, TCL Ace Electric (Huizhou) Co., Ltd., Huizhou TCL Mobile Communications Co., Ltd. and other seven companies were identified as the first "state-level high-tech enterprises."
2010, by the Shenzhen Municipal Government and TCL Group jointly invested 24.5 billion yuan Huaxing Optoelectronics 8.5 generation LCD panel project grand start.
2011, "TCL help the Chinese men's basketball sponsor signing ceremony and TCL 30 anniversary collection of new products released" event held in Beijing.
2012, TCL Group announced the 2012 LCD TV sales of 1578.10 million units, among the global TV three strong, which is the first time in China's color TV enterprises into the global LCD TV first camp.
2012, the 45th International Consumer Electronics Show (CES), TCL won the technological innovation award "annual intelligent cloud computing TV" award, while reelected the global consumer electronics TOP50 and the global TV brand sixth.
2012, developed by Huaxing Optoelectronics 110-inch four times the full HD 3D LCD screen "China Star" officially released in Beijing.
In 2013, the Hollywood Starbucks landmark building "Hollywood Chinese Grand Theater", officially changed its name to "Hollywood TCL China Grand Theater". This is the theater built for the first time in 85 years with the enterprise title cooperation.
2013, TCL appliances (Hefei) Industrial Park project in Hefei Feixi County Peach Blossom Industrial Park held a groundbreaking ceremony, TCL plans a total investment of 7 billion yuan, with an annual output of 8 million refrigerators, washing machines in the high-end ice washing production line project officially launched.
In 2014, TCL Group released a new transformation strategy under the Internet transformation era - "smart + Internet" and "product + service" and "double +" strategy, with Internet thinking to build a comprehensive TCL Group strategic transformation and new business model, Define TCL Group's user-centric new values and vision.
In 2014, TCL announced the investment of 500 million yuan to start O2O platform project construction. At the same time announced the establishment of TCL culture media company, force content construction.
In 2014, the fifth "Best Employers of Asia Award" was announced in Singapore, TCL for three consecutive years of this award.
2015, TCL proposed the international re-starting the "two-wheel-driven development" strategy, and released a new positioning TCL enterprises: global intelligent product manufacturing and Internet application services business group.
2015, 2015 (the 21st) Chinese brand value of the top 100 announced, TCL brand value of 71.028 billion yuan, continued to maintain growth in the Chinese TV manufacturing industry top ten times.
September 17, 2015, Hurun Research Institute released "2015 Hurun brand list", TCL Group brand value of 1.5 billion, or 448% increase over last year, more than 4 times, ranked top ten value-added brand list; Household appliances brand value ranking, TCL jumped from the seventh of last year to fourth place.
2015, TCL Group Chairman and CEO Li Dongsheng was rated 2015 Internet era the most influential entrepreneur 20 strong.
On the evening of December 18, 2015, at the "5th Entertainment Marketing Forum and 5S Gold Award" awards ceremony, TCL monopoly three 2015 Entertainment IP Marketing Award, became the biggest winner of the night. TCL received three awards include: drama "happy dinner" "Charlotte trouble", the film "I am a witness", the TV series "big cat chasing love", respectively, cover drama, film, TV drama three areas, which behind Reflects the spread of TCL on the market to grasp the precise and superb entertainment marketing standards.
On the evening of December 11, 2015, TCL Multimedia and Music Watch also announced the announcement, music Watch through the music as a new venture in Hong Kong set up a wholly owned subsidiary of about 1.871 billion yuan to 6.5 Hong Kong dollars / share price TCL Multimedia shares 349 million share. After the completion of this investment, music Watch will be held by the new music held by TCL Multimedia about 20% of the shares, and TCL Multimedia to nominate two directors.
February 23, 2016, TCL and purple group held in Beijing, the industry mergers and acquisitions fund launch conference. At the press conference, the two sides jointly announced that they will make full use of the strong influence of both sides in their respective industries, the rich investment experience of the upstream and downstream industries and the advantages of capital market platform both inside and outside the territory, and jointly build a 10 billion scale industrial investment platform. Industrial synergies and capital effects, to promote China's semiconductor and consumer electronics industry transformation and upgrading.
2016 (22nd) Chinese brand value of the top 100 research report published in the United States, Boston. TCL Group brand value of 76.569 billion yuan, for 11 consecutive years won the first Chinese TV manufacturing industry.
In 2016, TCL Group acquired Novatel Wireless's MIFI (Smart Mobile Hotspot and Mobile Broadband) business through a wholly owned subsidiary, Novatel Wireless (NASDAQ: MIFI), a leading wireless mobile widescreen brand, for $ 50 million.
September 28, 2016, TCL2016 autumn new conference in Guangzhou Asian Games City Gymnasium was held. Conference, TCL announced the launch of high-end sub-brand "XESS Chuang Yi" and its X1, X2 TV products and S1 mobile large-screen products, and announced Lang Ping as XESS create TV products image spokesperson. XESS creation to lead the technology, high-end equipment, art and design, taste the personality of the four pillars, convergence TCL 35 years of the essence of science and technology to persevere and beyond the spirit of breakthrough craftsmen for the pursuit of quality of life and taste of the high-end crowd to provide the most cutting-edge Technology products and services, is the creator of intelligent life.
December 16, 2016, BlackBerry and TCL Communications announced a long-term license agreement, the formal completion of the license. At this point, the BlackBerry will stop the BlackBerry phone design, manufacturing, and TCL will operate the BlackBerry.
overseas market
TCL Group continued to promote the globalization strategy, in 2014 to achieve overseas sales revenue 45.462 billion yuan, an increase of 28.53%, accounting for the proportion of the Group's overall sales revenue increased to 46.60%, is the main driving force for the Group's business growth this year. Among them, TCL multimedia electronic total sales revenue totaled 26.566 billion yuan, of which overseas market growth, sales income of 9.095 billion yuan, an increase of 5.91%.
TCL Communications overseas business profit contribution is good, overseas markets, especially emerging market potential, the company to seize this round of global economic restructuring opportunities to accelerate the development of overseas business, the establishment of a global competitive advantage. Authoritative research institutions Gartner released the fourth quarter of 2014 global mobile phone sales data show that TCL Communications to 23.8 million shipments among the world's fourth, second only to Samsung, Apple and Nokia, China's mobile phone business ranked first, Leading Huawei, millet, Lenovo and other domestic mobile phone manufacturers. In 2014, TCL Communications ranked first in Mexico, Colombia, Ecuador, Venezuela, the Caribbean, Angola and other countries and regions. The Latin American market was promoted to second place and finished fifth in the North American market.
2015, TCL overseas revenue growth of 3.73%, accounting for 46.5% of the main income. In the North American market, mobile phone sales of 14.54 million, up 73%, LCD TV sales growth of 180%; European market, mobile phone sales of 21.11 million, an increase of 39%; LCD TV sales in emerging markets increased 8.1%, multi-industry collaboration, the establishment of local industry ability. In the future, TCL Group will also deepen the potential of international growth, take the "three army linkage, brand leadership, rooted in emerging markets" strategy to strengthen the international market expansion efforts. The company will continue to consolidate and enhance the North American, European and other developed countries market share, while entering the key emerging markets as the company's future growth engine. The company's TCL Multimedia Electronics, TCL Communication Technology, TCL appliance industry group will join into Brazil, India, the establishment of industrial manufacturing base, research and development, manufacturing, promotion TCL products.
在改革開放的30余年來，TCL在一窮二白的情況下在倉庫里起步創(chuàng)業(yè)，在前十年(1981年-1991年)中實(shí)現(xiàn)最初始狀態(tài)的規(guī)模積累;摸著石頭過河，TCL用自己勇于實(shí)踐的歷程詮釋了什么是改革，在1992年-1998年期間，TCL靠自己按照市場規(guī)律摸索向前，高速發(fā)展伴隨著曲折的改革，完成中國制造具有代表性的改制，率先成為現(xiàn)代企業(yè)制度規(guī)范下的具有競爭力的中國制造企業(yè)，實(shí)現(xiàn)企業(yè)的高速成長;創(chuàng)全球領(lǐng)先企業(yè)，TCL在1999年之后的時(shí)期里，抓住基于走出去，大膽突破，通過國際并購、遭遇挫折、絕地重生，為TCL布局全球架構(gòu)和競爭力開了先河，為中國企業(yè)走出去積累了寶貴經(jīng)驗(yàn)。
發(fā)展階段
TCL的品牌之路可以分為三個(gè)階段。
第一階段：規(guī)模積累階段(1981-1991)
這一階段，奠定了TCL基因：靈活、不教條、務(wù)實(shí)，不空談，大膽實(shí)踐，探索、創(chuàng)新;開放透明;不等、不靠、不伸手，靠自己、靠嚴(yán)格、靠制度……這是TCL從誕生之日起就深入骨髓的DNA,任何情況下都不會(huì)改變。
1981年，在惠陽地區(qū)機(jī)械局電子科的基礎(chǔ)上，組建惠陽地區(qū)電子工業(yè)公司，開始TCL集團(tuán)的早期創(chuàng)業(yè)。
1985年，興辦中港合資的“TCL通訊設(shè)備有限公司。
1986年，TCL商標(biāo)在國家工商行政管理局商標(biāo)注冊(cè)。
1986年，開發(fā)出我國最早的免提式按鍵電話，通過生產(chǎn)鑒定，創(chuàng)立“TCL”品牌。
1989年，TCL電話機(jī)產(chǎn)銷量躍居全國同行業(yè)第一名并一直名列前茅。
1991年，在上海成立第一個(gè)銷售分公司，隨后又在哈爾濱、西安、武漢、成都等地建立銷售分支機(jī)構(gòu)，成為今天TCL全國性銷售網(wǎng)絡(luò)的雛形。
第二階段：企業(yè)高速成長階段(1992-1998)
這一階段，TCL基因積聚力量，創(chuàng)造了高速發(fā)展的奇跡，用自己勇于實(shí)踐的歷程詮釋了什么是改革，這就是小平同志講的摸著石頭過河。沒有可以借鑒的，靠自己按照市場規(guī)律摸索向前，高速發(fā)展伴隨著曲折的改革，完成了中國制造具有代表意義的改制，率先成為現(xiàn)代企業(yè)制度規(guī)范下的具有競爭力的中國制造企業(yè)。TCL在制造領(lǐng)域的這個(gè)歷史成就，某種意義上說，可以說和推動(dòng)農(nóng)村家庭聯(lián)產(chǎn)承包制的小崗村可有一比。
1992年，研制生產(chǎn)TCL王牌大屏幕彩電，投放市場一炮走紅。同時(shí)，著手導(dǎo)入CI系統(tǒng)，成為國內(nèi)較早實(shí)施CIS的國有企業(yè)之一。
1993年，TCL將品牌拓展到電工領(lǐng)域，成立TCL國際電工(惠州)有限公司。
1993年，TCL電子(香港)有限公司成立。
1993年，TCL通訊設(shè)備股份有限公司股票在深交所上市，是國內(nèi)通訊終端產(chǎn)品企業(yè)中第一家上市公司。
1994年，率先推出國內(nèi)第一部無繩電話。
1995年，TCL集團(tuán)公司改組，下設(shè)“通訊”、“電子”、“云天”三大集團(tuán)。
1995年，TCL電話獲國務(wù)院發(fā)展研究中心市場經(jīng)濟(jì)研究所授予"中國電話大王"稱號(hào)。
1996年，TCL集團(tuán)兼并香港陸氏公司彩電項(xiàng)目，開創(chuàng)國企兼并港資企業(yè)并使用國有品牌之先河。
1997年，TCL集團(tuán)公司調(diào)整企業(yè)結(jié)構(gòu)，撤消三個(gè)專業(yè)集團(tuán)，重組為TCL集團(tuán)有限公司。
1998年，中國進(jìn)出口銀行與TCL簽定“20億元人民幣出口賣方信貸一攬子授信協(xié)議”，為TCL開拓海外市場提供了有力的資金支持。
第三階段：創(chuàng)全球領(lǐng)先企業(yè)(1999-至今)
這一階段，TCL在發(fā)展的基礎(chǔ)上尋求自我突破，抓住機(jī)遇開始走出去，大膽突破。通過國際并購、遭遇挫折、絕地重生，為TCL布局全球架構(gòu)和競爭力開了先河，為中國企業(yè)走出去積累了寶貴經(jīng)驗(yàn)。這是TCL基因的又一次爆發(fā)，探索者的勇氣伴隨著孤獨(dú)和痛苦，搏擊在改革開放最前沿——國際化征途的風(fēng)口浪尖。TCL不屈不饒，成為中國制造先進(jìn)性的典型代表之一。
1999年，TCL國際控股有限公司股票在香港成功上市。
1999年，TCL斥資控股翰林匯軟件產(chǎn)業(yè)公司，大舉進(jìn)軍信息產(chǎn)業(yè)。
2001年，TCL移動(dòng)通訊全年銷售手機(jī)130萬臺(tái)，銷售收入突破30億元，成長為集團(tuán)又一重要經(jīng)濟(jì)增長點(diǎn)。
2002年，TCL手機(jī)在中國市場排名第三，位列國產(chǎn)手機(jī)首位。
2003年，TCL集團(tuán)以319億元人民幣銷售收入排名中國電子信息百強(qiáng)企業(yè)第四位。
2004年，TCL集團(tuán)在深圳證券交易所正式掛牌上市。
2005年，TCL彩電銷量雄居全球首位。
2007年，TCL彩電核心技術(shù)獲美國國家電視學(xué)院艾美獎(jiǎng)，這是中國公司歷史上首次獲得該獎(jiǎng)項(xiàng)。
2008年，TCL集團(tuán)公布2007年盈利性年報(bào)并摘掉“*ST”帽子。5月19日，“TCL集團(tuán)”(000100)重返深證100指數(shù)。
2008年，中國彩電業(yè)年度行業(yè)總評(píng)揭曉，TCL一舉奪得“中國數(shù)字電視年度國際成功大獎(jiǎng)”、“年度液晶電視大獎(jiǎng)”、“年度綠色健康產(chǎn)品大獎(jiǎng)”以及“消費(fèi)者最喜愛的彩電品牌”四項(xiàng)大獎(jiǎng)。
2009年，TCL王牌電器(惠州)有限公司、惠州TCL移動(dòng)通信有限公司等7家公司被認(rèn)定為首批“國家級(jí)高新技術(shù)企業(yè)”。
2010年，由深圳市政府和TCL集團(tuán)共同投資245億元的華星光電8.5代液晶面板項(xiàng)目隆重開工。
2011年，“TCL助力中國男籃主贊助商簽約儀式暨TCL 30周年珍藏版新品發(fā)布”活動(dòng)在北京隆重舉行。
2012年，TCL集團(tuán)發(fā)布公告，2012年度LCD電視銷量1578.10萬臺(tái)，躋身全球彩電三強(qiáng)，這也是中國彩電企業(yè)首次沖入全球液晶彩電第一陣營。
2012年，第45屆國際消費(fèi)電子展(CES)上，TCL榮獲技術(shù)創(chuàng)新單項(xiàng)大獎(jiǎng)“年度智能云計(jì)算電視”獎(jiǎng)，同時(shí)蟬聯(lián)全球消費(fèi)電子TOP50和全球電視品牌第六名。
2012年，由華星光電研制成功的110吋四倍全高清3D液晶顯示屏“中華之星”在京正式發(fā)布。
2013年，好萊塢星光大道地標(biāo)性建筑“好萊塢中國大劇院”，正式更名為“好萊塢TCL中國大劇院”。這是該劇院建成85年來首次與企業(yè)進(jìn)行冠名合作。
2013年，TCL家電(合肥)產(chǎn)業(yè)園項(xiàng)目在合肥市肥西縣桃花工業(yè)園舉行奠基儀式，TCL計(jì)劃總投資70億元，年產(chǎn)800萬臺(tái)冰箱、洗衣機(jī)的中高端冰洗生產(chǎn)線項(xiàng)目正式啟動(dòng)。
2014年， TCL集團(tuán)發(fā)布互聯(lián)網(wǎng)轉(zhuǎn)型時(shí)代下全新的轉(zhuǎn)型戰(zhàn)略——“智能+互聯(lián)網(wǎng)”與“產(chǎn)品+服務(wù)”的“雙+”戰(zhàn)略，以互聯(lián)網(wǎng)思維全面構(gòu)建TCL集團(tuán)的戰(zhàn)略轉(zhuǎn)型和新商業(yè)模式，重新定義TCL集團(tuán)以用戶為中心的新價(jià)值觀和愿景。
2014年，TCL宣布投資5億元啟動(dòng)O2O平臺(tái)項(xiàng)目建設(shè)。同時(shí)宣布成立TCL文化傳媒公司，發(fā)力內(nèi)容建設(shè)。
2014年，第五屆“亞洲最佳雇主品牌獎(jiǎng)”在新加坡揭曉，TCL連續(xù)三年獲此獎(jiǎng)項(xiàng)。
2015年，TCL提出國際化再出發(fā)的“雙輪驅(qū)動(dòng)發(fā)展”戰(zhàn)略，并發(fā)布了TCL企業(yè)的新定位：全球化的智能產(chǎn)品制造及互聯(lián)網(wǎng)應(yīng)用服務(wù)企業(yè)集團(tuán)。
2015年，2015(第21屆)中國品牌價(jià)值100強(qiáng)公布，TCL品牌價(jià)值710.28億元，持續(xù)保持增長，在中國電視機(jī)制造業(yè)第10次蟬聯(lián)榜首。
2015年9月17日，胡潤研究院發(fā)布《2015胡潤品牌榜》，TCL集團(tuán)品牌價(jià)值15億，漲幅比例達(dá)448%，較去年上升4倍多，位列十大增值品牌榜榜眼;在家用電器品牌價(jià)值排名中，TCL由去年的第七位躍升到第四位。
2015年，TCL集團(tuán)董事長兼CEO李東生獲評(píng)2015互聯(lián)網(wǎng)時(shí)代最具影響力企業(yè)家20強(qiáng)。
2015年12月18日晚，在“第五屆娛樂營銷論壇暨5S金獎(jiǎng)”頒獎(jiǎng)典禮上，TCL獨(dú)攬三項(xiàng)2015年度娛樂IP營銷大獎(jiǎng)，成為當(dāng)晚最大贏家。TCL所獲的三項(xiàng)大獎(jiǎng)包括：話劇《開心晚宴》《夏洛特?zé)馈贰㈦娪啊段沂亲C人》、電視劇《大貓追愛記》，分別涵蓋話劇、電影、電視劇三大領(lǐng)域，這背后體現(xiàn)了TCL的傳播對(duì)市場的精準(zhǔn)把握和高超的娛樂營銷水準(zhǔn)。
2015年12月11日晚間，TCL多媒體和樂視網(wǎng)同時(shí)發(fā)布公告，樂視網(wǎng)通過樂視致新在香港設(shè)立的全資子公司投資約18.71億人民幣，以6.5港元/股的價(jià)格認(rèn)購TCL多媒體新股3.49億股。本次投資完成后，樂視網(wǎng)將通過樂視致新持有TCL多媒體約20%的股份，并向TCL多媒體提名2名董事。
2016年2月23日，TCL攜手紫光集團(tuán)在北京舉行產(chǎn)業(yè)并購基金啟動(dòng)發(fā)布會(huì)。發(fā)布會(huì)上，雙方共同宣布，將充分利用雙方在各自行業(yè)強(qiáng)大的影響力、產(chǎn)業(yè)上下游豐富的投資經(jīng)驗(yàn)及橫跨境內(nèi)外的資本市場平臺(tái)優(yōu)勢，協(xié)同打造百億規(guī)模的產(chǎn)業(yè)投資平臺(tái)，兼具產(chǎn)業(yè)協(xié)同效應(yīng)和資本效應(yīng)，促進(jìn)中國半導(dǎo)體和消費(fèi)電子產(chǎn)業(yè)的轉(zhuǎn)型與升級(jí)。
2016(第22屆)中國品牌價(jià)值100強(qiáng)研究報(bào)告在美國波士頓揭曉。TCL集團(tuán)品牌價(jià)值765.69億元，連續(xù)11年蟬聯(lián)中國電視機(jī)制造業(yè)第一名。
2016年TCL集團(tuán)通過全資子公司與美國無線移動(dòng)寬屏頂尖品牌Novatel Wireless (NASDAQ: MIFI)簽署協(xié)議，收購Novatel Wireless旗下MIFI(智能移動(dòng)熱點(diǎn)設(shè)備及移動(dòng)寬帶)業(yè)務(wù)，對(duì)價(jià)為5000萬美金。
2016年9月28日，TCL2016秋季新品發(fā)布會(huì)在廣州亞運(yùn)城體育館隆重舉行。發(fā)布會(huì)上，TCL宣布推出高端副品牌“XESS創(chuàng)逸”及旗下X1、X2電視產(chǎn)品及S1移動(dòng)大屏產(chǎn)品，并宣布郎平成為XESS創(chuàng)逸電視機(jī)產(chǎn)品的形象代言人。XESS創(chuàng)逸以領(lǐng)先科技、高端配備、藝術(shù)設(shè)計(jì)、品味個(gè)性為四大支柱， 匯聚 TCL 35年科技的精髓，以持之以恒和超越突破的工匠精神為追求生活品質(zhì)與品味的高端人群提供最前沿精致的科技產(chǎn)品與服務(wù)，是智能生活的創(chuàng)領(lǐng)者。
2016年12月16日，BlackBerry公司與TCL通訊宣布達(dá)成長期的授權(quán)許可協(xié)議，正式完成授權(quán)。至此，黑莓將停止對(duì)BlackBerry手機(jī)的設(shè)計(jì)、生產(chǎn)制造，而TCL將經(jīng)營黑莓手機(jī)。
海外市場
TCL集團(tuán)持續(xù)推進(jìn)全球化戰(zhàn)略，2014年實(shí)現(xiàn)海外銷售收入454.62億元，同比增長28.53%，占集團(tuán)總體銷售收入的比例提升至46.60%，是本年度集團(tuán)業(yè)務(wù)增長的主要?jiǎng)恿?。其中，TCL多媒體電子總銷售收入共計(jì)265.66億元，其中海外市場小幅增長，實(shí)現(xiàn)銷售收入90.95億元，同比增長5.91%。
TCL通訊海外業(yè)務(wù)的盈利貢獻(xiàn)不俗，海外市場特別是新興國家市場潛力巨大，公司把握住這輪全球經(jīng)濟(jì)結(jié)構(gòu)調(diào)整的機(jī)會(huì)，加快發(fā)展海外業(yè)務(wù)，在全球建立競爭優(yōu)勢。權(quán)威調(diào)研機(jī)構(gòu)Gartner公布的2014年第四季度全球手機(jī)銷量數(shù)據(jù)顯示，TCL通訊以2380萬臺(tái)的出貨量躋身全球第四，僅次于三星、蘋果和諾基亞，在中國手機(jī)企業(yè)中排名第一，領(lǐng)先華為、小米、聯(lián)想等國產(chǎn)手機(jī)廠商。2014年， TCL通訊在墨西哥、哥倫比亞、厄瓜多爾、委內(nèi)瑞拉、加勒比海、安哥拉等國家和地區(qū)銷售排名第一，拉美市場整體晉升為第二名，在北美市場實(shí)現(xiàn)排名第五。
2015年，TCL 海外收入增長3.73%，占主營收入的46.5%。在北美市場，手機(jī)銷量1454萬，增長73%，LCD電視銷量增長180%;歐洲市場，手機(jī)銷量2111萬，增長39%;在新興市場LCD電視銷量增長8.1%，多產(chǎn)業(yè)協(xié)同聯(lián)動(dòng)，建立本地工業(yè)能力。未來，TCL集團(tuán)還將深挖國際化增長潛力，采取“三軍聯(lián)動(dòng)、品牌領(lǐng)先，扎根重點(diǎn)新興市場”的策略，加強(qiáng)國際市場拓展力度。公司將繼續(xù)鞏固和提升北美、歐洲等發(fā)達(dá)國家市場份額，同時(shí)把進(jìn)軍重點(diǎn)新興市場作為公司未來的增長引擎。公司旗下TCL多媒體電子、TCL通訊科技、TCL家電產(chǎn)業(yè)集團(tuán)將聯(lián)袂進(jìn)入巴西、印度，建立工業(yè)制造基地，研發(fā)、制造、推廣TCL產(chǎn)品。
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