bec中級(jí)口語(yǔ)自我介紹
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BEC中級(jí)口語(yǔ)自我介紹話題歸納:
Competition
1What is important when dealing with competition?
Pricing policies
Advertisingstrategies
2 What is important when setting prices for new products
Production costs
Competitors' pricing;
Keypoints: Pricing: Advertising, Production costs, Competitor’sprice; Marketing; A wide range of services and products
Pricing:
a.(For a consumer):all consumers would liketo go for higher quality and expensive product ,it is a common sense.
b.(For a manager):correct pricing policiescan capture a large number of consumer in a short period of time.
c.(For a newly built company): pricingpolicies are particularly important for newly built businesses at the earlystage is to draw the public attention and make their company and brand known tothe public. When a new product is put into market, there must be a lot of peopleknowing about it.
Competitor’s price
a. Once a new product is put intomarket, it will immediately face the competition from rivals. The price war sometimescan be incredibly fierce and crude.
b. Competitors’ price will mirrorthe consumer’s attitude about certain products and the satisfaction about theirprices.
c. If you fixed the price higherthan your rivals without higher quality of service, you might soon findyourself in an unfavorable situation.
d. Correct pricing could alsodefeat some competitors in a short period of time.For example: Safeway, Tescoprice war against all small bread manufactures. In this case, Safeway and Tescofixed their price for 7p per loaf, which is 23p cheaper than their competitors’offer. As a result of this , in 35 days time, most of their competitors wentinto liquidation.
Advertising strategies
a. The fundamental task for acompany is to make its products and itself known to the public. There are manyways to achieve this, advertising is the most important one.
b. Advertising through differentmedia can cover nearly every corner in the world. The major channels are :TV-Radio-Internet-Newspaper-BillBoard-Poster-Magazine
c. The advantage of advertising isnot only about propagandizing your company but also competing against/with yourrivals. A company, through proper advertisements, can manage introduce theadvantages of their products would be the right choice. For instance, car manufacturescan put in their new designs to the ads, e.g. ABS, double airbags to convincethe prospective customers that their cars are safer than others.
Motivating staff
1.What is important when motivating staff?
Financialbenefits
Careerdevelopment opportunities
2.What is important when introducing rewardsystem for staff?
Purpose of thereward system
Types of rewardoffered
3. What is important when aiming to reward staffturnover
Financialincentives
Career structure
Key points: Financialbenefits ; Career development/structure; reduce staff turnover
Financialbenefit
a. Managers , company owners andsupervisors have always been frustrated and bewildered by employees with littleor no motivation.
b. Staff always want reward fortheir contribution to the company and what they are worth. Such factors arejust like market forces. The fundamental reason of looking for a job is to getpay. Staff do the job what they are paid for. However, quite often, the staffwork overtime under their managers’ demand. If the company fails to give properfinancial benefits staff might subsequently feel not being fairly treated, andtherefore frustrate their enthusiasm for their work.
c. Staff want some sort ofrecognition for the job they do. Correct financial benefits plan will arosetheir enthusiasm; otherwise they would feel being ignored.
d. The job that the staff aredoing is not always interesting , or the working environment may not bepleasant, or their colleagues might not be very helpful and cooperative. Inthis kind of situation, the staff would become stressful and uninterested intheir job. Correct financial benefits can normally distract staff from theirdissatisfaction with…
Careerdevelopment/structure
a. Job-hunting is always a two-wayprocess. On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people. An employerhas a number of methods to attract the best people into its business. Such ashigh pay, travelling opportunities, company cars and training/careerdevelopment opportunities.
b. Good educational background isnot the only element that the employers will take into account when they lookfor someone in the job market. Postgraduate qualifications and professionaltraining are equally or even more important than the higher education degrees.When the HR managers only have 30 seconds to go through each applicant’s CV,the sector that will catch their eyes are normally your qualification andprofessional training experiences, which show whether you suit their vacantpositions.
c. Nowadays, very few people wouldlike to go for that kind of job-for-life posts. They all wish to have theirjobs better and better, If an employee is able to get the opportunities toobtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employment market andtherefore benefits his future job-hunting.
d. So in the two-way job-seekingprocess, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities withhis/her future employer and try to make himself/herself more competitive in theemployment market.
Business premises;
1.What is important when relocation abusiness?
Local workforceavailable
Location of site
2. What is important when choosing retailpremises to rent
Location
Length ofcontract
Key points: location ofthe premises; local workforce; rent a premises
Local workforce
a. Might technology support andskillful workforce are the two crucial elements leading a modern enterprise tosuccess. So when locating a business , the management people in the business goto consider local workforce.
b. Skillful workers are just likethe hands of a business, they are the direct creators of company’s profits.
c. The diversity of the workforce’sskills will diversify the quality of the products.
d. Skillful workforce isparticularly important to hi-tech oriented companies. The hi-tech productsrequire the company to maintain a strong research and development team, whichare normally the more valuable assets of the company.
e. When locating a business, themanagers need to consider whether the local workforce is capable of producingsuch a strong R&D team.
f. Moreover, cheap local forcewill certainly reduce the production costs. (Consider why many foreigncompanies chooseChinaas their manufacturing base)
Location ofthe business site
Consider thefollowing issues:
a. Whether it is convenient andeasy for raw material supply and transporting out the products.
b. Whether it is easy to get accessto the electricity, water, gas, and other supporting energy supplies.
c. Whether it is convenient formost of staff to go to work.
d. The property price there
e. Environmental issues
f. Planning permission
g. Tax liabilities
The length ofthe contract
a. Longer contract would covermore details. The contract should cover certain matter which are likely toincur, such as assignment , service charges, and rent review clause.
Marketing
1What isimportant when aiming to reach new market?
Market research
Advertising
2. What isimportant when advertising a new product?
Target market
Choice of media
Marketresearch:
a. Marketing is the performance ofbusiness activities that direct the flow of goods and services from producer toconsumer or user.
b. Marketing research is always thefirst step before the company gets into the market.
c. The fundamental goal ofmarketing is the satisfaction of consumer needs. No organization can survivefor long without meeting consumer needs. People will simply not purchase aproduct or service that they do not need.
d. Thus, any organization, if itis to be successful , must proceed from the goal of consumer satisfaction andadjust its programs to deliver an offering meeting consumers’ needs.
e. E.g. foreign medium and highrange car manufacturers did not attempt to enter into the Chinese market untilrecent years ,because following market research, they discovered that Chineseconsumers, in general, could not afford to buy and maintain expensive cars.
f. E.g. Pizza ,Pizza…
g. Talking about Market Research.
--The companyhas done a lot of market research for the products.
--Can you tellme how a company starts selling a new product?
--Do you oftencarry out/conduct market research?
--What’s of market research/
--One of the purposeof market research is to find out whether there’s market for the product.
--We did adetailed market analysis.
--Marketresearch is actually an analysis of a specific market for a particular product.
--We have to runthe market test for two months.
--We have a wideproduct range.
--The stockmarket is uncertain at the moment because interest rates are falling.
Advertising:
a. Advertising is the most usefulway to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated.(E.g. whether theproducts are for female/male market, high earning people or low earning people.Sports shoes…perfume )
b. When advertising a new product,it is essential to consider the target markets. Consumers’ needs in the targetmarket.
c. Choice of media: seeAdvertising Strategies
Tradefair
What is important when exhibiting at trade fair?
Quality of display
Staff selected
Key issues: Quality of display in trade fairs; Staff selected fortrade fair
Quality of display in trade fairs
a. The quality of display will affect the public image of the company.
b. Trade fairs are the irreplaceable means of propagandizing products.They provide the manufacturers with the formal stages to display theirproducts.
c. A trade fair is an important link and activity in commercial sale.Before a trade fair takes place there normal are a lot of propagandas about it,and the organizer always try to attract as many as customers as possible toattend the trade fair.
d. Consequently, a trade fair will have massive influence on the publicand market. And most visitors to a trade fair will be the genuine buyers or atleast would like to take interests in the companies and the products on thetrade fair. And therefore a high quality of display in a trade fair would bethe best opportunity for an ambitious company to promote its newest product andbuilt up its good image.
Entertaining clients
What is important when Entertaining clients?
Types activities
Cost
Typesactivities:
a. Entertaining client is done by way of series of activities. Such as asightseeing tour, a football match, a ballroom party, an orchestra performance,a ballet show, a fashion show, playing tennis and a formal meal, etc.
b. The activities that you choose will constitute a part of the firstimpression that you will give your clients. So you should be careful whenchoosing the type of activities. You need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and hobbies.
c. For well-educated clients, they may expect some highclass-associated activities, such as ballroom parties, and orchestraperformances. If you fulfill their expectation/standard., you efforts will puta lot of weight on your credibility.
d. For some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion show.
e. For those sporty client-football, tennis
f. However, you should always endup all kind of activities with having a formal meal. You don’t want to talkabout business with your clients in the tennis court or theatre; they are justwarming-up activities for the key matter-business. After a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk about.
The cost ofentertainment:
a. Not always the essential thing. Depending on thenature/characteristics of the transaction or the size of the deal.
b. Should consider the point issue. If the company is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its client.
c. If the company foresees that the client is not very lucrative ,then…
d. The ideal plan would be spending as little money as possible to getthe deal done. But you must not offend your clients. You should make them feelbeing welcomed.
Complaintbanding
What is important whendealing with complaints from client?
Offering an apology
Suggesting a solution to the problem
a. Offering an apology is the very basic level.
b. When the clients think that they have received unfair treatment, thefirst thing that come to my mind the company should do is to calm them down andtry to keep the client.
c. An apology is the first step and a useful method to maintain controlof the situation.
d. Offering an apology is an important gesture to show that the hostingcompany is fully aware of the situation and would like to take the potentialresponsibility for its mistakes.
e. The complaining clients would feel that their complaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting company.
f. It is necessary to suggest asolution to the problem as well..
g. The clients want to enter into the transaction in good mood and witha reliable and trustworthy business partner. Apart from an apology, the clientwould want to have the problems and misunderstanding solved before theircommunication moves to the next level. If the hosting company failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into doubt.
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