BEC中級(jí)真題資料庫(kù)
bec真題可以讓我們提前了解bec往年的考試范圍，題型和內(nèi)容，對(duì)我們有很大的參考價(jià)值，為了方便大家備考，下面小編給大家?guī)鞡EC中級(jí)真題資料庫(kù)。
BEC中級(jí)真題資料1
1 Sometimes it is necessary to insist on further explanation.
2 You shouldn't focus on your response while others are still speaking.
3 People are reluctant to admit that they don't listen well.
4 There are benefits in seeing things from the speaker's perspective.
5 Keen observation of the speaker can support our listening skills.
6 It is risky to think about a different issue while someone is speaking.
7 People do not mind hearing their own views summarised.
Good listener, better manager
A
Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.
B
Listening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.
C
The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners don't interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.
D
Above all be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.
這篇文章講的是傾聽(listening)的重要性。一個(gè)好的管理者必然是一個(gè)好的傾聽者，所以要講究?jī)A聽的藝術(shù)。
第一題，有時(shí)堅(jiān)持進(jìn)一步的解釋是很有必要的。答案是B段的這么一句：It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味著為了進(jìn)一步的信息和說明去詢問說話的人——問總比不顧情況的繼續(xù)并且把事情辦錯(cuò)的好。這里的additional information對(duì)應(yīng)于further explanation.
第二題，不能在別人還在說的時(shí)候就開始關(guān)注自己的回應(yīng)。答案是C段的第一句：The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我們最常見的壞習(xí)慣就是在講話者遠(yuǎn)還沒結(jié)束的時(shí)候就開始思考我們將對(duì)這個(gè)話題說些什么。這里的before the other speaker has finished就是others are still speaking，focus on your response就是start thinking of what we are going to say about the subject。
第三題，人們不愿意承認(rèn)自己沒有聽好。答案是A段的第一句：Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough。我們經(jīng)常指責(zé)別人沒有好好聽，假裝我們自己是無可指責(zé)的，其實(shí)在我們心里知道，很多我們所犯的錯(cuò)誤都是由于聽的不夠仔細(xì)。這句的意思就是說我們心里知道什么原因，但是口頭上喜歡指責(zé)別人。也就是第三題題干說的不愿意承認(rèn)。
第四題，從說話者的視角去考慮問題是有好處的。答案是D段的這么一句：Equally importantly you should put yourself in the other person's place, both intellectually and emotionally。同樣重要的是你必須把自己置于別人的位置上，既是智力上的也是情感上的。這里的put yourself in other person’s place就是seeing things from the speaker’s perspective。
第五題，對(duì)說話者的敏銳觀察可以提高傾聽技巧。答案是D段的這么一句：It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying。記住說話人的移動(dòng)方式和姿勢(shì)是很有用的，這些可以揭示出很多他們所說話的信息。連說話的姿勢(shì)都要記住，當(dāng)然是keen observation了，helpful可以對(duì)應(yīng)于support。
第六題，當(dāng)別人在說話的時(shí)候去想著另外一件事是很危險(xiǎn)的。答案是B段的這么一句：if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying如果你讓自己走神了，哪怕是僅有的幾分鐘，你也將錯(cuò)過別人所說的話。allow your mind wander onto something else也就是think about a different issue.
第七題，人們不介意聽到他們自己的觀點(diǎn)被總結(jié)。答案是C段的這么一句：In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this事實(shí)上在作出自己觀點(diǎn)之前往往很值得解釋下剛剛所聽到內(nèi)容的主要觀點(diǎn)。沒有人會(huì)被這個(gè)所冒犯。explaining the main idea of what you have just been told也就是hearing their own views summarised。do not mind也就是nobody is offended by this。
BEC中級(jí)真題資料2
1、This development is in an area where the potential for consumer spending is the highest in the country.
2、The partners constructing this centre have been responsible for numerous other developments.
3、The centre may become a model for future urban development plans.
4、This centre is being marketed by the developers as the best place in the area to shop.
5、Other shopping destinations are located close to the agreed site for this centre.
6、Plans for this development have been presented to people who live in the area for comment and approval.
7、This development is being built in an area which has experienced sustained growth over time.
A
The Birmingham Alliance will provide Birmingham with one of Europe's largest regional shopping centres, right in the heart of the city. The Alliance, an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes, will facilitate an ?800m investment in Birmingham. This will regenerate 40 acres of the city centre within the next decade. Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas. The development will be well serviced by all forms of public transport, as well as providing parking space for 3,200 cars.
B
The private-public partnership between Legal & General and Bracknell Town Council will manage the ?500m regeneration of the town's centre. The proposals, which are awaiting the outcome of consultation with local residents, provide for approximately 102,000m2 of retail and leisure facilities, 200 residential units and office accommodation. This development is expected to set the standard for town centre regeneration schemes to come because of the way it integrates the business and community sectors. It will also facilitate great improvements in the region's transport infrastructure.
C
Bluewater is a symbol of retail excellence, achieved through a unique combination of design, retail mix, leisure, catering and hospitality. The centre, surrounded by parkland, is situated in the country's most affluent region. Eleven million people, with a combined spending power predicted to exceed a record 5.5bn pound, live within 60 minutes of the centre. The developers set a precedent in the industry by getting the country's three best-known department stores to open very large branches within the centre, as well as over 300 leading fashion and lifestyle stores.
D
Following its recent stock market success, Lend Lease is now developing Overgate shopping centre in Dundee. Construction is well under way, and with several of the country's best-known retailers already secured, Lend Lease is promoting the centre as the unrivalled shopping destination of the region. The economic base of the area has improved continuously over the past decade, due to the fast expansion of the biomedical and service sectors. With an estimated potential market of 500,000 people, Overgate is proving attractive to leading UK retailers.
這套題目的難度不一般，我估計(jì)能把這套題給吃透了，以后基本可以笑傲閱讀的第一部分了。文章有點(diǎn)散，題目的信息也是相當(dāng)隱晦，很可能看了半天依然找不著北。寫到這里多啰嗦幾句，越是這種時(shí)候越要沉住氣：所有人都一樣，別人不會(huì)感覺比你容易。這是整個(gè)BEC考試的第一部分，如果不對(duì)付好了，后面會(huì)潰不成軍。
文章ABCD四個(gè)部分分別介紹了四個(gè)不同的連鎖店的發(fā)展情況(retail development)，因?yàn)槭腔厩闆r的介紹，所以有點(diǎn)泛，沒法提煉重點(diǎn)，只能盡可能多的把文章里的疑似重點(diǎn)詞匯劃出來，以待備用。
第一題，說這個(gè)地區(qū)的消費(fèi)支出潛力是整個(gè)國(guó)家最高的，這里的highest是關(guān)鍵詞。答案是C段的這句話：Eleven million people,with a combined spending power predicted to exceed a record 5.5bn pound.意思是綜合消費(fèi)能力預(yù)計(jì)將超過記錄。預(yù)計(jì)(predict)，也就是潛力(potential)。hightest，也就是exceed a record。前面有個(gè)affluent，是形容詞，富裕的。
第二題，說建筑這個(gè)中心的合作方曾多次負(fù)責(zé)其他的項(xiàng)目發(fā)展。答案是A段的一句話：an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes.意思是這三個(gè)國(guó)內(nèi)最大的開發(fā)商都擁有廣泛的城市建造經(jīng)驗(yàn)。這里的with extensive experience就是題干所說的have been responsible for numerous other developments.
第三題，說這個(gè)中心可能會(huì)成為未來城市發(fā)展規(guī)劃的范例。答案是B段的一句：This development is expected to set the standard for town centre regeneration schemes to come。這種發(fā)展有望為即將到來的城市中心再建方案樹立標(biāo)準(zhǔn)。set the standard對(duì)應(yīng)于model，plans對(duì)應(yīng)于schemes。
第四題，關(guān)鍵詞是best，答案是D段的這么一句：Lend Lease is promoting the centre as the unrivalled shopping destination of the region.是說Lend Lease打算促使該中心成為這個(gè)地區(qū)無與倫比的消費(fèi)目的地。Unrivalled對(duì)應(yīng)于best。
第五題，關(guān)鍵詞是一個(gè)close，答案是A段的：Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas。A short distance from也就是close。
第六題，說這個(gè)發(fā)展方案提交給了住在這里的人，等待他們的評(píng)價(jià)和同意。答案是B段的“The proposals, which are awaiting the outcome of consultation with local residents”，這個(gè)提議還在等當(dāng)?shù)鼐用裆套h的最后結(jié)果，完全一個(gè)意思。
第七題，說建造在了一個(gè)曾經(jīng)歷了持續(xù)增長(zhǎng)期的地區(qū)，答案是D段的“The economic base of the area has improved continuously over the past decade”，這個(gè)地方的經(jīng)濟(jì)基礎(chǔ)連續(xù)改善了十年。sustained growth對(duì)應(yīng)于improved continuously。
BEC中級(jí)真題資料3
When two brands are better than one
Elena Alvarez takes a look at the effectiveness of marketing partnerships
In the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility company's database of thousands of corporate clients, who will be offered special deals on all its products.
The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, 'Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.' (8) .....E....... It is better to simplify the
process and give them one focal point.
Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.
One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading women's magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers' children insist on these products rather than rival brands.
However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably impact on the other in a partnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.
A In such circumstances, the effects are frequently major and can be long-lasting.
B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies' total marketing budgets.
C Successful marketing partnerships can consequently bring a financial advantage even to small and struggling companies such as these.
D In return, its partner enjoys a broader distribution platform from which to promote its brand.
E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.
F These are fairly standard items, but clearly the company hopes to transform them by broadening the associations consumers have with the brand.
G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.
這篇文章名為《When two brands are better than one》，兩個(gè)品牌強(qiáng)于一個(gè)，講的是市場(chǎng)合作(marketing partnership)的好處。第一段總論這種合作的好處，可以共享數(shù)據(jù)、策略和交流系統(tǒng)。第二、三段接著說市場(chǎng)合作的優(yōu)勢(shì)，好的市場(chǎng)合作可以使品牌對(duì)準(zhǔn)正確的目標(biāo)人群，同時(shí)提高生產(chǎn)效率。第四段是列舉實(shí)例來說明這種合作是怎樣有利于雙方的，第五段講的是與一個(gè)貶值的品牌合作的后果。
第八題。第二段前面說市場(chǎng)合作提供了一種提高品牌知名度和銷售的有成本效益的方法。然后一個(gè)專家指出市場(chǎng)合作可以使品牌對(duì)準(zhǔn)目標(biāo)人群，并削減線上支出。第八空的后面說使過程簡(jiǎn)化會(huì)比較好。整個(gè)這一段都是在講市場(chǎng)合作的好處，從內(nèi)容上看，E是最適合填入第八空的。但E選項(xiàng)的內(nèi)容需要重點(diǎn)理解：任何一個(gè)目標(biāo)市場(chǎng)上都只有有限的消費(fèi)者，沒有必要通過從不同的機(jī)構(gòu)競(jìng)爭(zhēng)信息的方式來贏得潛在客戶。E的說法是從反面來證明市場(chǎng)合作的優(yōu)勢(shì)和必要性。prospects在這里是潛在客戶的意思。
這題可以輔助以排除法來做。題目給定的幾個(gè)選項(xiàng)，很多都有代詞、短語等等，用在這里銜接不上。比如A的in such circumstances，B的therefore，C的such as these，D的in return，F(xiàn)的these。如果要選擇這些選項(xiàng)，上下文一定會(huì)有相應(yīng)的提示。
第九題。前面介紹說市場(chǎng)合作比單個(gè)公司單打獨(dú)斗的效率提高了27%。B選項(xiàng)無論是內(nèi)容還是連詞therefore都能用在這里：一些專家因此推測(cè)這種市場(chǎng)類型在很多公司總的市場(chǎng)預(yù)算中占據(jù)的比重將逐漸增加。不選A，因?yàn)榍懊娌]有與the effects相關(guān)的內(nèi)容。C不選，上文沒有提到companies such as these，D的in return和F的these也不匹配。
第十題。這一段是以兩個(gè)公司的市場(chǎng)合作為例來做進(jìn)一步說明的，一個(gè)手機(jī)生產(chǎn)商和一個(gè)女性雜志的合作。第十空前面說手機(jī)公司從雜志的強(qiáng)烈品牌中獲益。這一空的后面有一個(gè)this combined approach，從內(nèi)容上看，第十空應(yīng)該說相應(yīng)的雜志是如何從手機(jī)公司身上獲益。D選項(xiàng)的內(nèi)容完全吻合，詞組in return可以算是一個(gè)答案信號(hào)：作為回報(bào)，它的合作者擁有了一個(gè)更寬廣的分發(fā)平臺(tái)，并從中提高了品牌的知名度。
第十一題。這一空前面是列舉的另一個(gè)例子，一些知名的卡通形象正在加強(qiáng)Nasco家用清潔產(chǎn)品的形象。也就是說家用清潔產(chǎn)品公司正在和卡通公司合作。這一空的后面也是講的這種策略有什么好處。所以這一空應(yīng)該填入兩個(gè)公司的合作的原因、好處等等。F的內(nèi)容吻合：這些都是相當(dāng)標(biāo)準(zhǔn)化的產(chǎn)品，但是很明顯公司是想通過加大消費(fèi)者和品牌之間的聯(lián)系來進(jìn)行一些改變。These are fairly standard items，說的是這些家用清潔產(chǎn)品。
第十二題。最后一段講的是和一個(gè)貶值的品牌合作所帶來的影響。前面說不可避免的會(huì)影響到(inevitably impact on the other)，空格后面有一個(gè)may take many years to recover，所以應(yīng)該選A，A的the effects正好對(duì)應(yīng)于前面的impact：在這種情況下，這些影響通常很大并且會(huì)持續(xù)很久。
最后強(qiáng)調(diào)下prospect
在商務(wù)英語里，這個(gè)詞有自己特定的含義：潛在客戶。
a person, company, etc. who is a possible customer
e.g:We follow up the most likely prospects first.
BEC中級(jí)真題資料4
Finding the right people
When a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.
For most managers of small and medium-sized enterprises, the job of searching for, interviewing and selecting staff is difficult and time-consuming. (0) ... .G... . Interviewing, for example, is a highly skilled activity in itself.
'We have found the whole process very hard,' says Dan Baker, founding partner of a PR company. 'In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.' (8).........As Dan Baker explains, 'We went to one for our first recruitment drive, but they took a lot of money in advance and didn't put forward anybody suitable. In the end we had to do it ourselves.'
Most recruitment decisions are based on a pile of CVs, a couple of short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based on clear criteria. (9).........This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.
Small companies often know what kind of person they are looking for. (10)......... According to David Rowe, this means that small company managers themselves have to devote more time and energy to recruitment. It shouldn't be something that is left to the evenings or weekends.
Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. 'It's very easy to say you must have the best people in the top positions,' says Alex Jones, managing partner of an executive recruitment company. 'But someone who is excellent in one company may not do so well in another environment.(11).........You can never guarantee a successful transfer of skills.'
Whatever the candidate's qualifications, their personal qualities are just as important since they will have to integrate with existing members of staff. This is where, the recruitment industry argues, they can really help.
According to Alex Jones, 'A good recruitment agency will visit your company and ask a lot of questions. (12).........They can ask applicants all sorts of questions you don't like to ask and present you with a shortlist of people who not only have the skills, but who are likely to fit in with your company's way of doing things.'
A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.
B More often than not, the people making the choice prioritised different qualities in candidates or relied on guesswork.
C Recruitment would seem an obvious task to outsource, but the company's experience of recruitment agencies was not encouraging.
D They need paying for that, of course, but you will have them working for you and not for the candidate.
E They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.
F This means that companies cannot spend more than the standard ten minutes interviewing each applicant.
G Yet few are trained and competent for all aspects of the task.
Finding the right people，尋找合適的人。是說的小公司在起步發(fā)展階段找到合適人才的難度和重要性。第一段總論小公司的經(jīng)理們往往身兼數(shù)職，而其中最有難度的，還是招人。文章介紹了找到合適的人應(yīng)該注意的問題，并且說招人這種事不可能過度寄希望于招聘機(jī)構(gòu)。
第八題，這一題的前面說招人相當(dāng)?shù)睦щy，后面一個(gè)as Dan Baker explains，說曾經(jīng)找過招聘機(jī)構(gòu)，結(jié)果人家要提前收錢并且也沒有提供合適的人，最后還是得靠自己。從這里的as …explains和后面的解釋可以看出，第八空的內(nèi)容應(yīng)該是和招聘機(jī)構(gòu)有關(guān)，招聘機(jī)構(gòu)并不能滿足公司的需要。選項(xiàng)C正好滿足這一特點(diǎn)：招聘看起來像是個(gè)很明顯的適合交外辦理的任務(wù)，但是這個(gè)公司同招聘機(jī)構(gòu)打交道的經(jīng)歷不那么的鼓舞人。was not encouraging是關(guān)鍵點(diǎn)。
第九題，這一段都是講招人的決策不夠科學(xué)。基于簡(jiǎn)歷或者是簡(jiǎn)短的面試，很少有明確的準(zhǔn)則。第九空的后面是This kind of approach to recruitment often has unhappy consequences?？梢姷诰趴盏膬?nèi)容還是和招聘的方法有關(guān)，并且是負(fù)面的。B選項(xiàng)符合這一條件：通常(more often than not是often的意思，插入語)，做決定的人將候選人身上的不同素質(zhì)按優(yōu)先順序給排好，或者依賴于猜測(cè)。
第十題，這一題的后面說this means the small company managers themselves have to devote more time and energy to recruitment。這意味著小公司自己要多花時(shí)間和精力在招人上。這里的this means的this是個(gè)暗示，可以看出第十題這里應(yīng)該填入的是一些不太有利的因素，使得公司只有自己去招人。E選項(xiàng)符合這一要求：他們通常處于一些特殊市場(chǎng)上，面臨的問題是招聘機(jī)構(gòu)并不真正理解這一行業(yè)。
第十一題，這一段是講招的人能否適應(yīng)公司的環(huán)境的問題。這一空前面說的很明確：But someone who is excellent in one company may not do so well in another environment。在一個(gè)公司出色的人并不一定能在另一個(gè)環(huán)境里干的好。這一空的后面一句也是補(bǔ)充說明這一觀點(diǎn)的?？梢姷谑豢盏膬?nèi)容仍然是這個(gè)，沒有轉(zhuǎn)折。A選項(xiàng)填入正好，是舉例說明11空前面的觀點(diǎn)：比方說，一個(gè)大公司的財(cái)務(wù)總監(jiān)在小公司往往會(huì)干的很糟糕，原因是他或她已經(jīng)習(xí)慣有一個(gè)團(tuán)隊(duì)來進(jìn)行每日的工作。
第十二題，最后一段是和招聘機(jī)構(gòu)相關(guān)的。前面說招聘機(jī)構(gòu)會(huì)上門服務(wù)并且詢問很多的問題。這一空的后面說的是招聘機(jī)構(gòu)如何幫助招人。選項(xiàng)D可以填入，D的They need paying for that的that是個(gè)暗示，指代前面的上門服務(wù)。D選項(xiàng)的后半部分說要讓招聘公司為你而不是為候選人服務(wù)，可以和這一段的后半部分對(duì)應(yīng)上。
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