廣告的利弊雅思作文精講
我們當(dāng)今的生活里充斥著各種各樣的廣告，你覺得它有那些利弊呢？下面小編給大家?guī)韽V告的利弊雅思作文精講。
前考官雅思寫作大作文范文匯總：廣告的利弊
題目：
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
范文：
It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy.
Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up-to-date with the latest fashions or own the newest high-status device. The high sales of the iPhone seem to support this idea.
On the other hand, I believe that most people do not buy products because of the advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute less. A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of life.
In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real needs.
(261 words)
雅思寫作常見話題及范文之廣告的利與弊
雅思寫作常見話題：Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
雅思寫作常見話題講解：
此類雅思寫作題目是典型的blended essay的寫法，開頭結(jié)尾相對容易，body paragraphs分為兩段展開，按照雅思寫作題目提問的先后順序：首先，第一問可以寫廣告所帶來的諸多benefits，比如：廣告讓我們更加清晰了解產(chǎn)品特點(diǎn)getting a better understanding of how the products work;成為大多數(shù)企業(yè)的收入來源sources of revenue;部分廣告向人們宣傳健康生活方式，讓人們生活更加幸福快樂more contented。當(dāng)然也可以寫drawbacks，例如：很多商業(yè)廣告的虛假宣傳誤導(dǎo)了消費(fèi)者消費(fèi)misleading customers;部分廣告內(nèi)容低俗，對青少年的身心發(fā)展不利negative effects on mental health;廣告泛濫使廣告形象大打折扣contribute to a bad self-image。其次，針對問題提出解決的solutions，這里可以從政府的角度切入，廣告利弊兼有，政府應(yīng)當(dāng)積極引導(dǎo)，以便廣告更好地服務(wù)于民眾。
雅思寫作常見話題范文：
First thing first, accept that sending criminals to prison is an effective, if not the only way, to protect society. Stop thinking in terms of education as "punishment" for a moment and instead think about safeguarding innocent people from incorrigible violent sex offenders, trigger-happy drug dealers, and cold-blooded murderers. Education does reduce crimes to some extent; however, it is doubtful if most of them would choose to live a life that is crime-free.
人們受廣告影響的程度可以用大眾消費(fèi)品的高銷量來衡量，其中許多是不必要的或完全沒有用的。主要通過媒體，產(chǎn)品和服務(wù)上的廣告能夠半真半假地滲透到公眾頭腦中。在許多情況下，消費(fèi)者變得如此貪婪，以至于他們不僅購買他們真正不需要的東西，而且花掉他們沒有的錢。
Since most inmates eventually return to the community, it seems not a bad idea to help them learn a trade and gain skills to make a decent living. And that is why training programs are often believed to be positive in changing criminal behavior. Nevertheless, most statistics tend to tell a different story. As it is, rather than becoming productive members of society, they turn themselves into more skilled criminals. So it is one thing that rehabilitation offers opportunities; it is quite another whether career criminals make good use of their prison time. In most cases, after serving their terms they continue commiting offences of a more sophisticated kind.
雖然廣告給人們作為消費(fèi)者的機(jī)會(huì)，但實(shí)際上大多數(shù)廣告往往使他們渴望一些毫無價(jià)值的東西。在這種情況下，很容易把人們的需求變成貪婪。因此，他們經(jīng)常被鼓勵(lì)想要東西——想要這個(gè)，想要這個(gè)。這種人類行為受到來自各個(gè)方面的媒體的困擾：廣播、電視和網(wǎng)絡(luò)，更不用說報(bào)紙和雜志等印刷發(fā)行物。顯然，許多“沖動(dòng)”的買家被說服了，他們以為新產(chǎn)品或服務(wù)可以改變他們的生活。盡管自由市場經(jīng)濟(jì)帶來了種.種好處，但不可靠廣告的影響尤其消極，因?yàn)閺V告的力量不能反映銷售產(chǎn)品和服務(wù)的社會(huì)的實(shí)際需要。
Education is more a romantic option than an effective solution for crime problems. At this point, it must be made clear that the argument is not against education in correctional facilities, considering that most inmates are under-educated. Rather, the case is concerned about a control policy to strictly supervise specific released prisoners for at least two years to observe what might happen to society. Here, skeptics claim that, in many cases, prison education produces nothing more than "better-educated criminals", only more dangerous. That the violent crime wave is raging while most prisons are over-crowded certainly does not reflect a significant decrease in recidivism. It merely shows the fear and impotence of innocent people in the community.
更糟糕的是，許多消費(fèi)者被說服浪費(fèi)他們沒有的錢。在廣告的包圍下，人們太不明智，無法在收入和支出之間起平衡的作用。似乎對經(jīng)濟(jì)有利的東西開始逐漸起反作用，因?yàn)閺V告深深地誤導(dǎo)消費(fèi)者，使他們陷入商業(yè)債務(wù)，他們可能無法按時(shí)償還。因此，廣告可以取代現(xiàn)代人的生活，而被視為一種“必要的惡”。此外，隨著制造業(yè)和服務(wù)業(yè)公司爭奪更大的市場份額，幾乎不可能指望媒體減少不誠實(shí)廣告的數(shù)量。此外，當(dāng)涉及到賺錢的時(shí)候，公司和媒體在同一個(gè)宗教中。
The point is that sending criminals to prison is effective, if only by moving them away from the community. On the other hand, to regard prison education as an effective "punishment" is simply wishful-thinking, in view of relevant evidence that underlies recidivism. In all events, education provides opportunities, however limited, but it depends on the way those repeat offenders see these opportunities, the rest being pure guessing.
畢竟，貪婪是人類的本能，消費(fèi)者只因他們愚蠢的廣告而受到責(zé)備。既然禁止商業(yè)廣告是不可能的，人們應(yīng)該教育自己在購買和消費(fèi)行為上更加謹(jǐn)慎。至于消費(fèi)者，除了自我控制之外，還有什么更好的措施來保護(hù)自己呢?
雅思大作文范文：廣告的利弊
廣告類：
If a product is good or it meets people’s needs, people will buy it, so advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree? 人們購買商品是因?yàn)樾枰瑥V告沒有作用，僅僅是娛樂，是否認(rèn)同?
點(diǎn)評： no more than = only adv 僅僅
相關(guān)提問：
1. Nowadays, customers are facing increasing advertisements with the competition of different companies. To what extent do you think customers are influenced by advertisements? What measures can be taken to protect the customers? 現(xiàn)在廣告愈來愈多，廣告在多大的程度上影響了消費(fèi)者，如何保護(hù)消費(fèi)者?
點(diǎn)評：分析廣告的弊端以及提出解決策略。
2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 產(chǎn)品銷量的提高反映了廣告的作用，不是社會(huì)需求，是否認(rèn)同?
點(diǎn)評：廣告話題最難的提問角度，寫作思路為讓步反駁：廣告為何不是提高產(chǎn)品銷量的因素。
3. Some people believe that advertisements should be banned since they serve no useful purpose and can even be damaging. To what extent do you agree or disagree? 廣告應(yīng)不應(yīng)該被廢除?
點(diǎn)評：讓步反駁寫法，談及廣告的利好，不能因噎廢食。
綜合點(diǎn)評：廣告為恒熱話題，經(jīng)典提問角度：是否應(yīng)該廢除廣告。廣告對于消費(fèi)者的影響和解決策略。廣告的利弊。兒童廣告的影響和解決策略。
老師思路拓展：
廣告的利好：
1. 廣告的教育性： 公益廣告扮演了教育者的角色，例如，希望工程的廣告喚醒了人們對偏遠(yuǎn)地區(qū)的失學(xué)兒童的關(guān)注。
2. 廣告的信息性：廣告是人們獲得信息的渠道以及源泉。例如，電視購物廣告為人們購買心儀商品提供了便利。
3. 廣告的娛樂性：廣告是傳媒的一種形式，通常具有幽默性，因此，有趣的廣告可以博人一笑，增加生活樂趣，例如蘋果手機(jī)的廣告。
廣告的弊端：
1. 非法廣告以及虛假廣告危害消費(fèi)者的利益。例如，很多化妝品以及藥品廣告，充滿了花哨的宣傳語以及空洞的承諾，夸大產(chǎn)品的功能，極端情況下，威脅人的健康。
2. 明星代言的廣告，誘發(fā)消費(fèi)者購買他們不需要的商品，增加了消費(fèi)者的經(jīng)濟(jì)負(fù)擔(dān)。
3. 很多電視廣告令人討厭，打斷精彩的節(jié)目。同理，很多人在街頭散發(fā)廣告單，污染環(huán)境，浪費(fèi)行人時(shí)間。
解決廣告的弊端：
1. 政府對于非法廣告加強(qiáng)監(jiān)管。
2. 廣告明星增強(qiáng)守法意識(shí)，理性代言。
3. 消費(fèi)者增強(qiáng)自我保護(hù)意識(shí)，理性消費(fèi)。
老師原創(chuàng)語料庫：(同時(shí)寫作口語卡片：一則廣告)
廣告基本語料庫：
1. advertisement = advertising n 廣告
2. TV commercial n 電視廣告
3. public-service ads = public –interest ads n 公益廣告
4. advertisement campaign n 廣告宣傳
5. wise consumers = wise buyers n理性的消費(fèi)者
6. censorship of ads n廣告審查
7. wise buying n 理性消費(fèi)
8. ads produced by super stars n明星做的廣告
9. makeup ads n化妝品廣告
10. medicine ads n藥品廣告
談及廣告的利好：
1. Under no circumstances can we uunderestimate the indispensable roles of ads
in our lives.我們不能忽視廣告在生活中的作用。
2. witty slogan 智慧的宣傳語
3. eye-catching pictures n 精美的圖片
4. exert a subtle influence on v對于 …… 有微妙的影響
5. …… play the role of educator v 扮演教育者的角色
6. …… is a significant source of information v是信息的源泉
7. …… bring huge convenience to consumers v 給消費(fèi)者帶來便利
8. …… serve the function of entertainment v 有娛樂功能
9. promote the sales of the relevant products v 提高相關(guān)產(chǎn)品的銷量
10. …… is a kind of indispensable industry that create a number of job opportunities and promote the prosperity of relevant industries such as …… 是不可缺少的產(chǎn)業(yè)，可以解決就業(yè)以及促進(jìn)相關(guān)產(chǎn)業(yè)的繁榮例如……
談及廣告的弊端：
1. However, we can never ignore the negative influence induced by advertisement campaign. 然而，我們不能忽視由于廣告引起的弊端。
2. Many advertising companies produce advertisements with famous and popular actors or singers 很多的廣告公司會(huì)雇傭歌手以及明星代言商品。
3. fake and illegal ads n虛假的非法的廣告
4. …… are full of flowery phrases and empty promises …… 充滿了花哨的宣傳語以及空洞的承諾。
5. buy goods without consideration = purchase goods impulsively v沖動(dòng)購物
6. endanger the consumers’ interests v 威脅到消費(fèi)者的利益
7. impose much pressure upon consumers economically v 增加消費(fèi)者的經(jīng)濟(jì)負(fù)擔(dān)。
8. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消費(fèi)者被…… 影響
9. poorly educated children in the remote rural areas n偏遠(yuǎn)農(nóng)村地區(qū)的文盲兒童
點(diǎn)評：illiterate = poorly educated adj 沒有受到良好教育的。
10. irrational buyers = unwise buyers n非理性的消費(fèi)者
如何解決廣告的弊端：
1. strengthen the censorship of counterfeited or illicit ads v 加強(qiáng)對于非法廣告和虛假廣告的審查力度
2. Consumers could be away from those detrimental ads. 消費(fèi)者可以遠(yuǎn)離有害廣告的影響。
3. Ads stars enhance their lawful awareness and assume more social responsibilities 廣告明星應(yīng)該增強(qiáng)守法意識(shí)以及承擔(dān)更多的社會(huì)責(zé)任
4. foster rational consumption habit v培養(yǎng)理性的消費(fèi)習(xí)慣
5. collect some information of other consumers before buying a product v 在買商品前收集一些信息
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